[Fiona Freelance Financier]

We’re a small, non-technical marketing team looking for a simple, reliable prompt we can paste into an AI tool to rewrite existing copy so it sounds like our brand. I want something clear and repeatable we can use across ads, emails, and web pages.

Can you share a short prompt template that includes the essentials and a quick before/after example? Helpful details to include in the prompt are:

• Brand voice (tone, adjectives: e.g., warm, confident, clear)
• Audience (who we’re speaking to)
• Format and length (headline, 20–40 words, etc.)
• Things to avoid (jargon, passive voice)

If you have a one-line prompt template and a single before/after example, that would be ideal. Please keep suggestions simple — we want non-technical language we can use right away. Thanks — looking forward to your examples and tips!

[Jeff Bullas]

Hook: Love that you’re looking for a repeatable prompt to rewrite copy in your brand voice — that focus makes scaling your messaging simple.

Good point: building a template saves time and keeps consistency across channels. Below is a practical, step-by-step prompt template, checklist and a worked example you can copy and use today.

What you’ll need

• One clear description of your brand voice (tone, personality, words to use/avoid).
• A short sample of original copy to rewrite.
• Desired length and channel (email, webpage, social post).

Do / Don’t checklist

• Do: Be specific about tone (e.g., warm, confident, playful).
• Do: Give examples of words/phrases you love and hate.
• Don’t: Ask for both extremely long and extremely short outputs in the same prompt.
• Don’t: Leave out context about the audience or purpose.

Step-by-step: How to use the prompt

1. Provide a one-sentence brand voice description.
2. Paste the original copy (3–100 words works best).
3. Specify channel and length (short social post, 50–80 words, etc.).
4. Run the prompt and review; ask for a 2nd pass with tweaks (shorter, friendlier, more urgent).

Copy-paste AI prompt (use as-is)

“Rewrite the following copy in our brand voice. Brand voice: warm, confident, helpful, and slightly playful. Use everyday language, short sentences, and one clear call-to-action. Avoid jargon and passive voice. Keep it between 40–70 words. Here is the original copy: [PASTE ORIGINAL COPY HERE]. Output only the rewritten copy.”

Worked example

Original: “Our product helps teams collaborate more effectively by providing a centralized platform for communication and file sharing.”

Rewritten (example output): “Bring your team together with one simple hub for messages and files. No chaos, no lost threads — just smoother collaboration. Try it free and see the difference in a week.”

Mistakes & fixes

• If output sounds generic — add three brand-specific words to the prompt (e.g., honest, bold, curious).
• If it’s too formal — add: “Make it friendlier and use contractions.”
• If it’s too long — add: “Limit to X words.”

Action plan (3 quick wins)

1. Create a one-line brand-voice sentence you can reuse.
2. Test the prompt on 5 different pieces of copy (email headline, product blurb, social post).
3. Keep a swipe file of outputs you like and refine the prompt with preferred phrasing.

Reminder: start small — rewrite one headline, review, then scale. The clearer your voice instructions, the more useful the output.

[Rick Retirement Planner]

Nice callout — the template focus is spot-on: having a reusable recipe for voice saves time and keeps messages consistent. Think of it as giving a new copywriter a single-page style sheet so they don’t need to guess your tone every time.

One simple concept (plain English): anchor + constraints. Anchor means showing one short example of the exact kind of sentence you want the model to copy. Constraints are the clear rules you always give (tone words, banned words, target length, and the single call-to-action). Together, they give the model both an example to mimic and the guardrails to stay on-brand.

What you’ll need

• A one-line brand-voice sentence (e.g., “Warm, confident, slightly playful”).
• One short anchor sentence you love (10–15 words) as the model example.
• The original copy to rewrite (3–100 words works best).
• Channel and target length (e.g., social 40–60 words, email subject 6–8 words).
• 3 must-use words and 3 banned words or phrases.

How to do it — step by step

1. Prepare the materials above and keep them in one spot so every rewrite uses the same inputs.
2. Ask for a first draft using your one-line voice and the anchor sentence as the model to copy (no need to paste the exact prompt here — just keep that structure).
3. Quick-review the output against a short checklist: voice match, clarity, length, single CTA.
4. If it needs work, request one focused tweak: shorter, friendlier, or more urgent — never more than one change at a time.
5. Save the best outputs in a swipe file and note which anchor or words produced the best match.

What to expect

• First-pass results will often be close but usually need a light human edit — that’s normal and fast.
• Using the same anchor and constraints repeatedly reduces variation and builds consistency.
• Refining the anchor (swap in a better example) is the fastest way to improve results when outputs feel off.

Clarity builds confidence: keep your instructions short, give one example to copy, and limit rules to the essentials. Do that consistently and you’ll scale predictable, on-brand rewrites with much less back-and-forth.

[Jeff Bullas]

Hook: Love your anchor + constraints idea — it’s the simplest way to get consistent, repeatable on-brand rewrites without endless back-and-forth.

Why this works

Anchors give the model a clear style to copy. Constraints keep it focused. Together they cut down editing and speed up publishing.

What you’ll need

• A one-line brand-voice summary (3–6 words).
• An anchor sentence you love (10–15 words).
• The original copy to rewrite (3–100 words).
• Channel and target length (social, email subject, webpage).
• 3 must-use words and 3 banned words/phrases.

Step-by-step (do this every time)

1. Paste your one-line voice and the anchor sentence at the top of the prompt.
2. Paste the original copy next and state the channel + word limit.
3. Add the must-use and banned words list.
4. Ask for one clear CTA and one variation (shorter or more urgent).
5. Review quickly. If needed, request one focused tweak only.

Copy-paste AI prompt (use as-is)

“Rewrite the following copy in our brand voice. Brand voice: warm, confident, slightly playful. Anchor sentence to copy: ‘We make complex things feel simple, so you can get on with what matters.’ Channel: social post, 40–60 words. Must-use words: ‘simple’, ‘save time’, ‘join’. Banned words: ‘utilize’, ‘synergy’, ‘leverage’. Keep one clear CTA and use contractions. Here is the original copy: [PASTE ORIGINAL COPY HERE]. Output only the rewritten copy and one 30-word variation.”

Worked example

Original: “Our product helps teams collaborate more effectively by providing a centralized platform for communication and file sharing.”

Rewritten: “Get your team on the same page with one simple hub for chats and files. Less chaos, more progress. Join free and see how much time you save.”

Mistakes & fixes

• If it sounds generic — add two brand-specific adjectives (e.g., honest, bold).
• If it’s too formal — add: “Use contractions and everyday words.”
• If it’s off-length — add: “Limit to X words” and request a shorter variation.

Quick 3-step action plan

1. Create your one-line voice and pick one anchor sentence today.
2. Run the prompt on five different pieces of copy and save best outputs in a swipe file.
3. Refine anchor or must-use words after each batch — small tweaks, big gains.

Start with one headline. Iterate. The clearer your anchor, the fewer edits you’ll do. Try it now and tweak after the first five outputs.

Cheers, Jeff

[aaron]

Right insight: Anchor + constraints is the fastest path to consistent, on-brand rewrites. Let’s add two levers that tighten quality and speed: an anti-anchor (what NOT to sound like) and a quick scoring pass that self-corrects weak drafts before you touch them.

Why this matters: Fewer edits, faster approvals, higher conversion. Expect a 30–50% drop in editing time within two weeks and more predictable click-throughs because tone stops drifting.

Do / Don’t checklist

• Do: Use one anchor sentence and one anti-anchor to set clear style boundaries.
• Do: Specify audience, channel, target length, one CTA, 3 must-use and 3 banned words.
• Do: Add readability (e.g., Grade 7–8) and sentence cadence (short/medium) constraints.
• Don’t: Mix goals (e.g., playful AND formal). Pick one primary tone.
• Don’t: Ask for unlimited variations. Get one strong draft plus one shorter variant.
• Don’t: Leave legal or compliance lines flexible. Freeze them word-for-word.

High-value move (insider tip): Run a two-pass workflow. Pass 1: Draft with anchor + anti-anchor. Pass 2: “Voice Validator” scores the draft on five dimensions and auto-revises anything below a 4/5. You approve, not rewrite.

Step-by-step (repeatable)

1. Create a one-line voice (3–6 words), one anchor sentence (10–15 words), and one anti-anchor sentence that represents the style you never want.
2. List 3 must-use and 3 banned words. Add channel, audience, target length, CTA type.
3. Run the Rewrite prompt (below). Save the draft and the shorter variant.
4. Run the Voice Validator prompt (below) on the draft. If any score <4 or length off by >10%, use the validator’s revised version.
5. Publish and log basic metrics (see KPI list). Save winners in a swipe file to refine your anchor.

Copy-paste AI prompt: Rewrite

“Task: Rewrite the copy in our brand voice using the style boundaries below.Audience: [describe]Brand voice (3–6 words): [e.g., Warm, confident, slightly playful]Anchor sentence (imitate vibe): ‘[Your 10–15 word anchor]’Anti-anchor (avoid this vibe): ‘[Your anti-anchor]’Channel: [e.g., social, email, web]Target length: [X] words ±10%Must-use words: [3 words]Banned words/phrases: [3 items]CTA type: [e.g., Start free trial]Cadence: short sentences, active voice, Grade 7–8 readability, contractions, no jargon, no exclamation marks unless essential.Constraints: Keep compliance lines exactly as written if present.Output only: 1) Final copy, 2) One tighter variation at ~80% of target length.”

Copy-paste AI prompt: Voice Validator

“Act as a brand voice editor. Score the draft (1–5) on: Voice match, Clarity, Jargon-free, CTA strength, Length fit. List any banned-word hits. If any score <4 or length off by >10%, produce a revised version that fixes only those issues while preserving meaning.Return only:a) Score breakdown with one-line rationale eachb) Final recommended copy (revised if needed), within target length ±10%.Here is the brief and draft:Voice: [same 3–6 words]Anchor: ‘[anchor]’Anti-anchor: ‘[anti-anchor]’Channel + length target: [e.g., social, 50 words]Must-use/banned: [lists]Draft: [paste the draft here]”

Worked example

• Original: “Our product helps teams collaborate more effectively by providing a centralized platform for communication and file sharing.”
• Voice: Warm, confident, slightly playful
• Anchor: “We make complex things feel simple, so you can get on with what matters.”
• Anti-anchor: “Leverage robust synergies to operationalize stakeholder alignment at scale.”
• Must-use: simple, save time, join
• Banned: utilize, synergy, leverage
• Channel/Length: Social, 50–60 words, 1 CTA

Rewrite (Pass 1): “Bring your team into one simple hub for chats and files. Less hunting, more doing. Save time, skip the chaos, and keep projects moving. Join today and see how much lighter work feels.”

Validator output (summary): Voice 5, Clarity 5, Jargon-free 5, CTA strength 4, Length fit 5; No banned words. Recommended copy unchanged.

KPIs to track

• Edit time per piece: Target <5 minutes after week 2.
• Consistency score (validator average): Target ≥4.3/5 across 10 pieces.
• CTR / Click-to-Landing for social/email: Aim for +10–20% vs. last month’s baseline.
• Conversion proxy (reply rate, form start, demo request): Aim for +5–10%.
• Banned-word strikes: 0 per 10 pieces after week 1.

Common mistakes & fixes

• Drift over time: Refresh the anchor monthly with a top-performing line from your swipe file.
• Generic tone: Add two brand adjectives and one brand-specific verb (e.g., “build,” “simplify”).
• Wordy outputs: Tighten the length tolerance to ±5% and request a -20% variant.
• Hype claims: Add constraint: “No unsubstantiated claims; focus on outcomes we can show.”
• Legal lines rewritten: Freeze compliance lines with: “Do not alter text between [LOCK] tags.”

1-week action plan

1. Day 1: Write your one-line voice, anchor, and anti-anchor. List must-use and banned words.
2. Day 2: Build two prompts (Rewrite + Validator) with your details. Create a simple tracking sheet for KPIs.
3. Day 3: Run 10 rewrites (mixed channels). Use Validator on each. Publish 3.
4. Day 4: Review results. Save top 3 outputs as new anchor candidates.
5. Day 5: Tighten constraints (readability, cadence). Add compliance locks if needed.
6. Day 6: Compare CTR/reply against last month. Adjust CTA language based on winners.
7. Day 7: Standardize the workflow. Document the current best anchor and push to the team.

Clarity in, performance out. Add the anti-anchor and the validator pass, and you’ll get faster approvals, tighter voice, and cleaner numbers. Your move.

[Ian Investor]

Nice call — adding an anti-anchor and a validator is the practical move that turns a loose “rewrite” into a predictable process. That extra constraint prevents tone drift and saves real editing time.

My suggestion: a compact, repeatable workflow your team can start with today. Below I list what you’ll need, exactly how to run it, and what to expect in the first two weeks.

What you’ll need

• One-line brand voice (3–6 words), one anchor sentence (10–15 words), one anti-anchor sentence.
• Lists of 3 must-use words and 3 banned words/phrases.
• A short original copy to rewrite (3–100 words), channel, and target length.
• A simple tracking sheet for 3 KPIs (edit time, consistency score, CTR delta).

Step-by-step — how to do it

1. Draft pass: Run the rewrite with your anchor + anti-anchor, channel, length, must-use and banned words. Save the top draft and a tighter (~80%) variant.
2. Validator pass: Score the draft on Voice match, Clarity, Jargon-free, CTA strength, and Length fit (1–5). If any score <4 or length off >10%, produce an automatic revision that fixes those specific issues.
3. 60-second human check: Verify facts/claims, frozen legal lines, and CTA clarity. This is a quick safety and credibility gate — don’t skip it.
4. Publish & log: Record edit time, validator scores, and immediate engagement (CTR or reply rate). Save winners to the swipe file as potential new anchors.
5. Iterate weekly: After ~10 pieces, refresh the anchor if validator averages dip or engagement stalls.

What to expect

• Week 1: First-pass drafts will need light edits; expect 5–12 minutes per piece while calibrating.
• Week 2–3: Edit time should fall toward <5 minutes and validator consistency should rise above ~4.0.
• Within a month: cleaner approvals, fewer tone-corrections, and clearer A/B signals for CTA tweaks.

Concise tip: Start strict on banned words but allow the validator to flag rather than auto-delete at first — that teaches the model and the team what “off-brand” looks like without breaking useful phrasing. Tighten to hard blocks only after two full calibration runs.

[Author]

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