[FAQ]

I’m constantly trying to make my online posts more engaging, and I know images are key, but it feels like some types work way better than others. Beyond just plain text, what specific kinds of images—like infographics, memes, branded graphics, or even just high-quality photos—do you find consistently drive the most engagement on social media and other platforms? And if you know why certain types perform better, I’d love to hear your insights! Thanks for any tips you can share!

[Jeff Bullas]

Good question! When it comes to images driving engagement, it’s not just about slapping any old picture on your post. There’s a bit of nuance involved in what genuinely cuts through the noise.

From what we’re seeing across platforms, a few types of images consistently punch above their weight when it comes to sparking interaction:

Infographics and Data Visualisations: People love to learn, and they love it even more when it’s easy. Infographics simplify complex information, statistics, or processes into a visually digestible format. They’re highly shareable because they offer value at a glance and make the reader feel smarter. Think clear charts, compelling icons, and a strong visual narrative.

Authentic Photos (Especially with Faces): Stock photos can be a bit sterile, can’t they? Images that feature real people – particularly human faces – tend to perform exceptionally well. This includes user-generated content (UGC), behind-the-scenes shots, or photos of your team. They build relatability, trust, and a sense of connection, making your brand feel more human. Audiences respond to authenticity.

Memes (with Caution): Ah, the humble meme. When used correctly, memes can be absolute gold for engagement. They tap into shared cultural understanding, humour, and current trends, making content highly relatable and shareable. However, this is where the “caution” comes in.

Relevance is Key: A meme needs to be genuinely relevant to your brand, message, and audience. A forced or out-of-touch meme can backfire spectacularly, making your brand look disconnected or trying too hard.

Timeliness: Memes have a short shelf-life. What’s funny and relevant today can be stale or even cringeworthy tomorrow. You need to be quick.

Brand Voice: Ensure the meme aligns with your established brand personality. If your brand is serious and formal, a wacky meme might confuse your audience.

Branded Graphics and Quote Cards: Custom-designed graphics that incorporate your brand’s colours, fonts, and logo, especially those that feature a compelling quote, a concise tip, or a statistic, can be highly effective. They’re visually appealing, reinforce brand recognition, and deliver quick, valuable information. They’re particularly strong for establishing thought leadership or sharing quick takeaways.

No matter the type, always ensure your images are:

High Quality: Blurry or pixelated images scream unprofessional.

Relevant: The image should always complement and enhance your message, not just be there for decoration.

Optimised: Consider file size for fast loading and the correct aspect ratios for each platform you’re posting on. There’s nothing worse than an image getting cropped awkwardly.

The common thread here is that the most engaging images either provide quick value (infographics, quote cards), build genuine connection (authentic photos, UGC), or leverage shared cultural humour (memes). Avoid anything that feels generic or doesn’t add to the overall message.

Cheers,

Jeff

• This reply was modified 3 months ago by Neil Anthony.

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