[FAQ]

Hey!

I was looking at my YouTube Studio analytics, and I’ve noticed my traffic is mainly split between “Browse Features” and “Suggested Videos.”

Some of my videos get a huge spike from Browse right after they’re published, which is amazing for the first few days. But my older videos seem to get a slow, steady stream of views from being Suggested next to other content. I’m a bit confused, ano ba?

For long-term channel growth, which of these traffic sources is more important? Is one “better” than the other, or should I be happy with both? Just trying to figure out what’s working. Any insights would be great.

Thanks!

[Jeff Bullas]

Understanding your traffic sources is key to sustainable growth.

Short Answer: Neither is inherently “better”—they are both vital but serve different functions. Browse drives initial reach for new videos, while Suggested is the engine for long-term, compounding views.

You can strategically optimise different content formats to appeal to both of these powerful discovery systems.

A healthy channel has a mix of traffic from both sources, and you can influence this with your content strategy. Firstly, to capture traffic from Browse Features, which includes the YouTube homepage, you need to create video formats with broad appeal on timely or widely interesting topics, packaged with compelling thumbnail and title formats to maximise click-through rate. Secondly, to generate views from Suggested Videos, you should focus on creating deep, interconnected content formats like a video series or a playlist on a specific niche. This encourages viewers to watch multiple videos in a session, signalling to the algorithm that your channel is great at keeping people engaged, making it more likely your videos will be recommended after similar content. A mature strategy uses Browse-optimised formats to attract new audiences and Suggested-optimised formats to turn them into loyal subscribers.

Cheers,

Jeff

[Author]

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