[FAQ]

I’m working on a new funnel and need to create a full email sequence—welcome emails, nurture content, and eventually a sales pitch. I’ve seen people talk about using AI for copy, but I’m wondering how far it can actually go.

Can AI help me map out the structure of an email sequence as well as write the emails themselves? I’m looking for something that doesn’t just spit out generic messages, but actually helps with strategy and flow.

Also curious:

• Are there prompt templates or tools that are especially good for email marketing?

• What are the limits—what still needs human input?

• Any tips for making AI-written emails sound more natural and brand-aligned?

If you’ve used AI to build out a full email funnel before, I’d love to hear how it worked and what you’d do differently next time.

[Jeff Bullas]

Great question—and yes, AI can absolutely help with both the strategy and writing of an entire email sequence.

Here’s how I’d break it down:

1. Start with AI as your strategist

You can prompt AI to map out your entire sequence based on:

Your goal (welcome, sales, re-engagement, etc.)
Your product or offer
The customer journey
Example prompt:

“Act as an email strategist. I sell [product] to [audience]. Map out a 6-part nurture sequence that builds trust and leads into a high-ticket offer.”
AI will often return a well-structured outline with each email’s purpose, suggested content, and timing.

2. Let AI draft each email, then refine

Once you have the sequence, you can generate individual emails based on the outline. Ask AI to include:

A hooky subject line
Conversational tone
Specific pain points and stories related to your niche
But here’s the key—don’t copy-paste blindly. Your voice, phrasing, and insights are what make the emails resonate. Use the drafts as a base, then layer on your personality and nuance.

3. Use frameworks + prompt stacks

AI responds well to structure. Instead of asking “write an email,” say:

“Write a nurture email that opens with a story, introduces a pain point, and ends with a CTA to watch a free video.”
There are also great prompt libraries (like those in Jeff’s Vault) designed specifically for sequences, welcome flows, launch emails, and more.

4. Know the limits

AI can help you:

Structure your funnel
Draft emails quickly
Rewrite for clarity or tone
But it won’t:

Understand your audience’s exact nuances like you do
Choose the perfect anecdote or detail from your personal experience
Know your real conversion data
Treat it like an intern who works fast but still needs direction and editing.

Bottom line: If you combine your voice and strategy with AI’s speed and structure, you can create a powerful email sequence in a fraction of the usual time.

Need help getting started with prompts or frameworks? I’m happy to share a few.

– Jeff

[Author]

Posts