[Rick Retirement Planner]

Hi all — I ran a 60-minute webinar and I want to turn it into bite-sized social content: image carousels (Instagram/LinkedIn) and short posts/captions. I’m curious whether AI can help do this reliably and how to make it practical for a non-technical creator.

Specifically, I’d love input on:

• Tools: Which AI tools or services work well for transcript extraction, highlight selection, and carousel copy/slide text?
• Workflow: A simple step-by-step workflow from recording to final assets (including prompts or templates) that a beginner can follow.
• Quality & editing: How much manual editing is usually needed to keep tone and accuracy?
• Tips: Visual and copy tips to turn one long talk into several clean carousel slides and short social posts.

If you’ve done this, please share tools, example prompts, or before/after samples. Thank you — I’m hoping for practical, easy-to-follow advice!

[Jeff Bullas]

Yes — and faster than you think. With a few simple steps AI can turn a webinar into ready-to-post carousels and short social posts that attract attention and drive clicks.

Why this works: webinars are rich in bite-sized ideas. AI helps extract those bites, write punchy headlines and captions, and suggest visuals — but you still steer the tone and final polish.

What you’ll need

• Recorded webinar (video or audio)
• Transcript (auto-transcription from any tool)
• Brand voice notes, logo, and color guidance
• AI text tool (GPT-style) for copy and an image/slide creator or designer
• Time for a human review (15–45 minutes per repurpose)

Step-by-step

1. Transcribe the webinar. Get timestamps and speaker labels.
2. Scan for 6–10 key moments: bold statements, tips, stats, quotes.
3. For each moment, ask AI to create a slide headline (<=8 words) and a one-line explanation.
4. Generate an 8-slide carousel outline: slide headlines, short descriptions, and a final CTA slide.
5. Create 3 short post variations (1–2 sentence hook + CTA) and 3 caption lengths for different platforms.
6. Design slides using your template; place headlines and short text; add visuals or stock images.
7. Human-edit for tone, accuracy and brand. Schedule and test formats.

Copy-paste AI prompt (use as-is)

“You are a social media editor. Given the following webinar transcript extract: [PASTE TRANSCRIPT OR TIMESTAMPED EXCERPT], create an 8-slide carousel outline. For each slide provide: 1) a headline (8 words max), 2) a one-sentence explanation (15–20 words), and 3) a suggested visual idea (icon or photo). Then write three caption variants: short (<=60 chars), medium (<=140 chars), and long (<=280 chars) with a clear CTA. Tone: friendly, expert, practical. Keep language simple for a general audience.”

Worked example (quick)

• Webinar topic: “5 Ways to Grow Your Email List”
• Carousel headlines: 1) Stop Asking for Email, 2) Add Value First, 3) Use Micro-Offers, 4) Run Mini-Events, 5) Make Signup Obvious, 6) Social Proof Slide, 7) One-Click Signup, 8) Clear CTA
• Short post (example): “Want a bigger email list? Start by giving something they can’t refuse — a 5-minute win. Here’s how. [CTA]”

Common mistakes & fixes

• Don’t: Paste the whole transcript and expect perfect output. Do: highlight timestamps or key paragraphs.
• Don’t: Let AI write visuals without brand checks. Do: use your template and colors.
• Don’t: Post without human edit. Do: quick accuracy and tone pass.

7-day action plan (quick wins)

1. Day 1: Transcribe one webinar and identify 8 highlights.
2. Day 2: Run the AI prompt to produce carousel copy and captions.
3. Day 3: Design slides in your template.
4. Day 4: Create three short post variations.
5. Day 5: Human-edit and schedule posts.
6. Day 6–7: Monitor engagement and tweak headlines.

Quick reminder: AI speeds production, but your human judgement sells. Start small, test one webinar, measure clicks and saves, then scale what works.

[Becky Budgeter]

Yes — you can, and it’s practical even if you’re not techy. Webinars are full of short, reusable ideas. AI speeds up the heavy lifting (finding strong lines, writing punchy headlines and captions, suggesting visuals) while you keep final say on tone and accuracy.

What you’ll need

• Recorded webinar (video or audio) and a short transcript or timestamped excerpt
• Brand basics: preferred tone words, logo, slide template colors and fonts
• A text-generating AI tool and any slide/graphic tool you use
• 15–45 minutes per repurpose for human review and design

Step-by-step (how to do it)

1. Transcribe the webinar and pull 6–10 short highlights (quotes, stats, quick tips) with timestamps — 15–30 minutes.
2. Pick one highlight per slide and decide on an 8-slide arc: hook, 6 value slides, CTA — 10 minutes.
3. Ask your AI to turn each highlight into a short headline (≤8 words) and one-line explanation; also ask for a simple visual idea (icon/photo) — 5–10 minutes.
4. Create 3 short post variants (quick hook + CTA) and 3 caption lengths for platform testing — 10 minutes.
5. Design slides in your template, place short copy, and add a consistent visual cue (brand color band, icon) — 30–60 minutes.
6. Quick human edit: check facts, tweak voice, shorten lines for readability. Schedule and test one post to learn — 15–30 minutes.

What to expect

• Output speed: AI turns excerpts into usable drafts in seconds; polishing and design take the most time.
• Quality: headlines and captions are great starting points but often need tightening for your voice.
• Common pitfalls: pasting huge transcripts, ignoring timestamps, or skipping a human tone check — all fixable with a small routine.

How to ask the AI — practical prompt patterns

• Quick/Lean: Tell the AI the role (social editor), paste a short timestamped excerpt (1–2 minutes), and ask for an 8-slide headline + one-line explanation each, plus three caption lengths and a CTA.
• More control: Add constraints: headline word limit, explanation word range, visual idea per slide, and the exact tone words (friendly, expert, practical).
• Brand-first: Start with a two-line brand brief (tone, audience, CTA goal) then give the excerpt and ask for formatted output ready for your designer.

Tip: start with one webinar, test one carousel, measure saves and clicks, then repeat what works. Want help turning a short (1–2 minute) transcript excerpt into an 8-slide outline? If yes, tell me the webinar topic and your brand tone and paste the excerpt.

[aaron]

Quick win (5 minutes): Paste a 60–90 second transcript excerpt into the prompt at the end and you’ll get an 8-slide carousel outline plus three caption lengths — ready for design.

Good point from your message: starting small with a 1–2 minute timestamped excerpt is the fastest path to repeatable results. AI handles the draft work; you control tone and accuracy.

The problem: many teams either overwork repurposing (too manual) or hand everything to AI (no brand control). That either kills throughput or brand trust.

Why it matters: one webinar can produce weeks of social content. Reduce time-to-post from hours to under an hour per asset while keeping the messaging consistent — which means more reach and better lead flow from the same content investment.

What I suggest (real-world approach)

• What you’ll need: recorded webinar, quick transcript or 60–90s excerpt, brand voice notes, slide template, AI text tool, and a designer or slide tool.
• How long: extract & prep 15–30 minutes; AI draft seconds; design + human polish 30–60 minutes.
• What to expect: accurate, usable drafts you’ll polish — not final creatives out of the box.

Step-by-step (do this now)

1. Transcribe and pick a 60–90s clip with a clear tip/quote (15–20 min per webinar).
2. Use the prompt below with that excerpt to produce an 8-slide outline and 3 caption lengths (paste & run — <5 min).
3. Pick the 8 headlines, tweak for voice (<2 lines per slide), put into your slide template (20–40 min).
4. Create 3 post variants (short, medium, long), schedule A/B tests on one platform (15–30 min).
5. Review engagement after 48–72 hours and adjust headlines/CTAs based on performance.

Metrics to track

• Primary: saves/bookmarks, shares, and link CTR.
• Secondary: comments (quality), reach, and conversion rate from post to signup.
• Efficiency: time per asset and publish rate (assets/week).

Common mistakes & fixes

• Don’t paste the whole transcript. Do: pick 60–90s highlights with timestamps.
• Don’t skip brand checks. Do: lock font, color, and voice before design.
• Don’t assume headlines are final. Do: test 2–3 headline variants for the hook slide.

7-day action plan

1. Day 1: Transcribe one webinar; select 2 clips (60–90s).
2. Day 2: Run the AI prompt for both clips; pick best outline.
3. Day 3: Design carousel for clip A; create 3 caption lengths.
4. Day 4: Publish clip A carousel; promote as a post and a story.
5. Day 5: Monitor saves/CTR; record results.
6. Day 6: Tweak headline and repost variant if needed.
7. Day 7: Repeat for clip B and scale what performed best.

Copy-paste AI prompt (use as-is)

“You are a social media editor. Given this 60–90 second webinar transcript excerpt: [PASTE TRANSCRIPT EXCERPT WITH TIMESTAMPS], create an 8-slide carousel outline. For each slide provide: 1) a headline (max 8 words), 2) a one-sentence explanation (15–20 words), and 3) a simple visual idea (icon or photo). Then write three caption variants: short (<=60 chars), medium (<=140 chars), and long (<=280 chars) with a clear CTA aimed at increasing clicks to our signup page. Tone: friendly, expert, practical. Keep language simple for a general business audience.”

Your move.

[Jeff Bullas]

Quick win (under 5 minutes): paste a 60–90 second transcript excerpt into the prompt below and get an 8-slide carousel outline plus three caption lengths — ready to drop into your slide template.

Why this matters: webinars are a goldmine of clear, bite-sized ideas. AI speeds the drafting — you keep the brand and final polish. Do one small test and you’ll see the time savings immediately.

What you’ll need

• Recorded webinar (video or audio) and a 60–90s transcript excerpt with timestamps
• Brand notes (tone words, preferred CTA, slide template/colors)
• AI text tool (GPT-style) and a slide/graphic tool (Canva, PowerPoint, Figma)
• 15–60 minutes for human polish and design

Step-by-step (do this now)

1. Transcribe and pick a 60–90s clip that contains a clear tip, stat, or quote.
2. Run the AI prompt (copy-paste below) with that excerpt — you’ll get slide headlines, one-line explanations, visual ideas, and captions in seconds.
3. Choose the 8 headlines, tighten each to one short line, and paste into your slide template.
4. Add simple visuals (icon/photo) per slide and a consistent brand band (logo/color).
5. Write 2 headline variants for the hook slide and A/B test. Schedule and monitor saves/CTR.

Worked example (fast)

• Topic: “5 Ways to Grow Your Email List”
• Carousel headlines: 1) Stop Asking for Email, 2) Add Value First, 3) Use Micro-Offers, 4) Run Mini-Events, 5) Make Signup Obvious, 6) Show Social Proof, 7) One-Click Signup, 8) Clear CTA
• Slide explanation (example for #2): “Give a quick win first — a 3-minute checklist they’ll actually use.”

Common mistakes & fixes

• Don’t: paste the whole webinar. Do: pick 60–90s highlights with timestamps.
• Don’t: trust visuals from AI without brand checks. Do: use your template and colors.
• Don’t: post without a quick human edit. Do: check facts, shorten lines, test 2 hooks.

7-day action plan

1. Day 1: Transcribe one webinar; select 2 clips (60–90s).
2. Day 2: Run the AI prompt for both clips; pick the best outline.
3. Day 3: Design carousel for clip A; create three caption lengths.
4. Day 4: Publish and promote; track saves and CTR.
5. Day 5: Review results; tweak headline and CTA.
6. Day 6–7: Repeat for clip B and scale what worked.

Copy-paste AI prompt (use as-is)

“You are a social media editor. Given this 60–90 second webinar transcript excerpt (include timestamps): [PASTE TRANSCRIPT EXCERPT], create an 8-slide carousel outline. For each slide provide: 1) a headline (max 8 words), 2) a one-sentence explanation (15–20 words), and 3) a simple visual idea (icon or photo). Then write three caption variants: short (<=60 chars), medium (<=140 chars), and long (<=280 chars) with a clear CTA aimed at increasing clicks to our signup page. Tone: friendly, expert, practical. Keep language simple for a general business audience.”

Start small: pick one clip, run the prompt, design one carousel. Measure saves and clicks. If it works, repeat — that webinar will turn into weeks of high-value social posts.

[aaron]

Turn one webinar into 20+ posts in under 60 minutes — repeatably. You don’t need a new team. You need a simple pipeline, a voice lock, and clear KPIs.

The problem: most teams either throw the whole transcript at AI (generic output) or handcraft every asset (too slow). Result: weak hooks, brand drift, and no clear signal on what actually drives clicks.

Why it matters: a consistent repurposing system cuts time-to-publish, increases frequency, and compounds reach — without new headcount. Expect 2–4x more saves and a meaningful lift in click-through when hooks and CTAs are tested properly.

Lesson from the field: two moves make the difference — a 2-minute “voice lock” (feed the AI your tone before content) and a fixed “atomization map” (claims → proof → action). Do that, and the drafts are 80–90% right on the first pass.

Pipeline (4 stages)

1. Ingest
   • What you’ll need: webinar file, transcript with timestamps, brand voice notes (tone words, banned words, CTA), slide template.
   • How to do it: pick a 60–90s excerpt with one clear tip/claim. Note the timestamp.
   • What to expect: stronger output when the excerpt is clean and specific.
2. Atomize
   • What you’ll need: the prompts below.
   • How to do it: run the Voice Lock prompt once, then the Carousel and Short Posts prompts for each excerpt.
   • What to expect: an 8-slide outline, 3 hook variants, and 6–9 short posts per clip.
3. Package
   • What you’ll need: slide tool (Canva/PowerPoint/Figma) and your brand kit.
   • How to do it: keep slides to ≤12 words; one idea per slide; consistent logo/color band; CTA on last slide.
   • What to expect: fast assembly; minimal rewrites if headlines are ≤8 words.
4. Publish & learn
   • What you’ll need: scheduling tool, UTM naming (see trick below).
   • How to do it: A/B test the hook slide on the same audience; rotate winners across platforms.
   • What to expect: clear winners within 48–72 hours based on saves and CTR.

Copy-paste prompts (premium, ready to run)

1) Voice Lock (run once per brand)

“You are my brand voice editor. Learn this voice: [paste 3–5 short samples of past posts or emails]. Extract: a) tone descriptors, b) sentence length norms, c) words/phrases to avoid, d) CTA style. Confirm back in 5 bullet points. For future tasks, enforce this voice tightly and flag any phrases that don’t fit.”

2) Carousel + Captions (use with a 60–90s excerpt)

“Act as a social editor using the locked voice above. Given this timestamped webinar excerpt: [PASTE 60–90s EXCERPT], produce: 1) 3 alternative hook slide headlines (≤8 words each), 2) a full 8-slide carousel outline: slide number, headline (≤8 words), one-sentence explanation (15–20 words), and a simple visual idea, 3) a final CTA slide with one clear action. Then write 3 caption variants: short (≤60 chars), medium (≤140 chars), long (≤280 chars). Keep language simple, expert, and practical. Avoid buzzwords. Output clean, numbered lists.”

3) Short Posts Pack (multi-platform variants)

“Using the same excerpt and voice, write 6 short social posts: 2 contrarian angles, 2 stat-led angles, 2 question hooks. Each in three variants: a) LinkedIn (1–2 sentences + CTA), b) X/Twitter (≤240 chars + CTA), c) Instagram caption (1–2 lines + CTA). Include one clear benefit and one action. No hashtags except 1 branded if essential.”

Insider tricks that lift results

• Asset math: one 60–90s clip reliably yields 1 carousel + 6–9 short posts + 2 quote cards. Do two clips per webinar.
• Hook rules: “Number + promise,” “Contrarian truth,” or “Single bold claim.” Keep it to 6–8 words.
• Proof beats platitudes: add one data point or micro-example on slide 3 or 4.
• UTM convention: utm_source=[platform]&utm_medium=social&utm_campaign=[webinar-shortname]&utm_content=[assetID]-[variant].
• Slide hygiene: max 12 words per slide; big type; high contrast; one icon/photo per slide.

Metrics to track

• Primary: Saves rate (saves/impressions ≥1.0% good, 2%+ strong), CTR to landing page (≥1.5% good, 3%+ strong).
• Secondary: Hook slide pass-through (views reaching slide 3; aim ≥65%), shares rate (≥0.3%), comments quality (on-topic questions).
• Efficiency: time per asset (target ≤60 minutes), acceptance rate (assets published without rework ≥80%).

Common mistakes and quick fixes

• Too much text: If slides look cramped, cut to one clause and move detail to the caption.
• Vague CTA: Replace “Learn more” with one action: “Get the 3-step checklist.”
• Generic visuals: Swap stock fluff for simple icons tied to the claim (e.g., calendar icon for “weekly cadence”).
• No proof: Add one number, timeline, or named example on slide 3.
• One-shot publishing: Always test 2 hooks; keep the winner and reuse the angle on short posts.

One-week plan (do this)

1. Day 1: Run Voice Lock. Transcribe webinar. Mark two 60–90s excerpts with clear tips.
2. Day 2: Generate carousels and short posts using the prompts. Pick best hook per carousel.
3. Day 3: Design carousels (≤12 words/slide). Add brand band and CTA. Prep 2 hook variants.
4. Day 4: Publish carousel A with 2 hook variants (A/B). Post 3 short posts (different angles).
5. Day 5: Review metrics (saves, CTR, slide-3 reach). Keep the winning hook. Edit weak slides.
6. Day 6: Publish carousel B. Post 3 more shorts. Start a quote card from a strong line.
7. Day 7: Consolidate results. Document winning angles and CTAs. Schedule two more assets next week from remaining timestamps.

Expected outcomes (realistic)

• Per webinar: 2 carousels, 6–12 short posts, 2 quote cards, all within a week.
• Efficiency: content creation time drops to ~45–60 minutes per carousel after the first run.
• Performance: measurable uptick in saves and CTR within 2–3 cycles as hooks improve.

Your move.

[Ian Investor]

Nice call on the voice lock and atomization map — that’s the signal. They turn noisy transcripts into repeatable assets and cut the guesswork on hooks. Below is a compact, practical workflow you can start today, with realistic timings and what to watch for.

What you’ll need

• Recorded webinar + transcript with timestamps
• Brand voice notes (2–3 tone words, one banned-phrase list, preferred CTA)
• Slide/template file and a simple design tool (Canva/PowerPoint/Figma)
• AI text tool for drafting and a scheduler for posting
• 15–60 minutes set aside per repurposed asset for human polish

How to do it — step-by-step (quick execution)

1. Ingest (15–30 min): Transcribe and mark 2–4 candidate clips (60–90s each) that contain one clear tip, stat, or story. Note timestamps and speaker if needed.
2. Voice lock (5–10 min, run once per brand): Give the AI 3 short samples of your best posts so it learns tone constraints.
3. Atomize (5 min per clip): For each clip, generate 3 hook headlines, an 8-slide outline (≤8-word headlines), and 3 caption lengths. Keep output lean — treat AI as draft-maker not final.
4. Design (20–60 min per carousel): Paste headlines into your template, add a single icon/photo per slide, limit to ≤12 words/slide, and a clear CTA slide at the end.
5. Publish & test (5–10 min): A/B test two hook variants on the same audience; schedule short posts derived from the same clip over 7–10 days.
6. Review (48–72 hrs): Pull saves, CTR, slide-3 pass-through and decide which hook to keep and scale.

What to expect (realistic outcomes)

• Speed: AI drafts in seconds; expect 45–90 minutes to produce a polished carousel + 3–6 short posts from a single clip.
• Quality: first-draft headlines are ~80% usable; plan 5–15 minutes of headline tuning.
• Metrics: aim for saves ≥1% and CTR ≥1.5% as initial benchmarks; expect improvement after 2–3 learning cycles.

Concise tip: use a 3-point clip rubric before you atomize — 1) Clear single idea, 2) Actionable (can the reader do something), 3) Proof (stat/example). Score 0–3 and prioritize clips scoring 2–3 for fastest wins.

[Author]

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