[FAQ]

Hello,

I keep hearing people talk about email marketing. Say must build list, send newsletter, all that. But my question is, can it really make money in 2025? Or just for sending updates only?

How do people actually earn income from their email lists one? Is it only for big companies, or can small creators like me also make some money from it?

Any advice can or not? Thanks!

[Jeff Bullas]

G’day,

Too right you can make money from email marketing! It’s still one of the most solid ways to generate revenue if you do it properly. It’s not just for sending out updates, that’s for sure.

There are a few main ways businesses and creators make a quid from their email lists.

First, and most obvious, is direct sales of your own products or services. If you’ve got something to sell – whether it’s a digital course, physical merch, consulting time, or software – your email list is a prime spot to let people know about it and drive sales.

Second, there’s affiliate marketing. This is where you recommend other people’s products or services that you reckon your audience would find useful. You include a special tracking link in your email, and if someone buys through your link, you get a commission.

Third, for those with a decent-sized and engaged list, sponsorships or dedicated emails can be an option. Brands might pay you to feature their product or service in your newsletter, or even to send out an entire email dedicated to them.

Fourth, you can use email to drive traffic to other places where you make money. Think sending subscribers to your latest blog post that has ads on it, a new YouTube video with monetisation enabled, or directly to your e-commerce store.

And fifth, especially for businesses selling more expensive items or services, email is crucial for nurturing leads. You build a relationship over a series of emails, provide value, and guide potential customers towards making a bigger purchase.

The key to making it work is having a quality list of people who actually want to hear from you, and then providing them with genuine value, not just a constant sales pitch. Target your offers, make your calls to action clear, and be consistent.

So yeah, done right, email marketing can be a real money-spinner.

Cheers,

Jeff

[Author]

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