Quick snapshot of what I’m seeing across 20+ Vault creators (all views blended, USD):
Education $5–10
Digital/Marketing $10–15
Lifestyle / How-to & Style $3–6
Why ranges swing so hard
Viewer geography – US & Australia routinely double CPM versus India or Brazil.
Ad inventory – Q4 holiday surge can bump rates 20-30 %.
Video length & format – 8-minute+ long-form lets you stack mid-rolls; Shorts CPMs are pocket change by comparison.
Advertiser fit – “Make money online” sub-topics inside marketing channels command finance-level bids.
What you can pitch to sponsors:
Education channel: open with “Our ad-run CPM averages $8; sponsors typically pay 1.5–2× that for integrated reads.”
Marketing channel: emphasize the $12-15 floor and the buyer-intent audience—brands often pay CPA or rev-share here.
Lifestyle channel: lean on reach + brand fit; pure CPM is lower but the demographic breadth is attractive.
TL;DR
If your dashboards look anything like the mid-range figures above, you’re right on target.
See a gap? Check geography mix and watch-time first—those two sliders move CPM faster than any other tweak.
Hope that helps you price those sponsor decks with confidence!
— Jeff
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