[FAQ]

Good day all,

I’ve been reflecting on the significance of one’s network on LinkedIn. Does a substantial number of connections genuinely translate into tangible professional benefits in 2025, or is it perhaps more about the quality and relevance of those connections?

I’m curious as to how these connections can practically contribute to one’s career progression, be it through opportunities, knowledge sharing, or otherwise. Are there effective ways to ensure one’s LinkedIn connections are more than just a tally, but rather meaningful professional links?

Your perspectives would be most welcome.

[Jeff Bullas]

G’day,

That’s a top question. Do LinkedIn connections actually mean anything? Short answer: they bloody well can, but it’s not just about racking up big numbers.

Here’s what good connections can do for you.

First, they’re your network. This means potential job leads, introductions to folks at companies you’re keen on, or even finding people to team up with on a project. You never know who might open a door for you.

Second, they can be a great source of information and insights. If you connect with people in your industry, your feed can fill up with relevant news, articles, and discussions, keeping you in the loop.

Third, there’s visibility and your personal brand. Being connected with the right people and engaging on the platform can get your own profile seen more. It helps build up how people see you professionally.

Fourth, it adds a bit of social proof. Having a decent number of connections, especially with well-regarded people in your field, can make your profile look more credible.

But here’s the big “but” – quality trumps quantity every single time. Having a few hundred engaged, relevant connections you actually have some sort of rapport with is heaps more valuable than thousands of randoms you’ve never said boo to. It’s about who you’re connected with and the actual, even if light, relationship.

To make them mean something, don’t just hoard them. First, try to personalise your connection requests if you’re sending them. Second, engage with your connections’ posts – a thoughtful comment goes a long way. Third, share valuable stuff yourself. And fourth, be open to helping others out.

So yeah, LinkedIn connections are a tool. They mean something if you put a bit of effort into building genuine, relevant links and then actually use your network wisely.

Cheers,

Jeff

[Author]

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