[FAQ]

Hey creators,

I see a lot of videos on my For You Page that use the latest trending filters and effects. I’m wondering if using these is a key strategy for getting more views and being pushed by the algorithm in 2025.

How much of an impact does using a popular filter really have compared to other factors, like the video’s core concept or the sound that’s used? Is it something I should be actively seeking out and incorporating into my videos to help with growth?

Just trying to figure out what really moves the needle. Thanks!

[Jeff Bullas]

Yes, using trending filters and effects can certainly help to increase the views and discoverability of your TikTok videos. This is because it is a direct way of participating in a current trend, and the platform’s discovery system is designed to amplify such content.

There are a few reasons why this is an effective tactic. First, it improves your video’s discoverability. When an effect or filter starts to trend, TikTok often creates a dedicated page for it and its algorithm may begin to promote videos using that effect to a wider audience. It acts as another signal, much like a trending sound, that helps the algorithm categorise your video and connect it to a real-time conversation happening on the platform.

Second, using a trending filter often provides a creative starting point or format. Many trends are built around a specific effect, which gives you a ready-made concept to work with. This can lower the barrier to creating content that feels timely and relevant to what people are currently watching.

Third, the effects themselves can increase engagement and watch time. Many filters are inherently interactive, visually interesting, or surprising. A funny or visually impressive effect can serve as the hook that stops a user from scrolling past your video and encourages them to watch until the end.

However, it is important to understand that, similar to trending sounds, simply applying a filter to a low-quality or uninteresting video is not a guarantee of success. The content of your video must still be compelling on its own. The most successful videos are typically those that use the filter in a particularly creative, clever, or well-executed way that enhances the overall entertainment or value.

You can find trending effects by paying attention to the effect name listed above the creator’s username on videos in your “For You” feed, or by exploring the “Effects” tab within the video creation screen.

In summary, using trending filters and effects is a valuable strategy for boosting visibility and tapping into current conversations on TikTok. While it is not a substitute for a good video concept, it is a useful tool that can provide a significant advantage in reach when used creatively.

Cheers,

Jeff

[Author]

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