[FAQ]

Hey,

I’m getting ready to drop a new single next month and I’m brainstorming some interactive promotional ideas. I’ve been using the “Jam” feature with my friends and it’s a really cool way to listen together, which got me thinking about how to use it with my fans.

Has anyone developed a good strategy for this? I was considering starting a public Jam on release day and inviting my followers from social media to join, listen to the new track, and add other songs they love to the queue. My hope is that this could be a fun virtual release party that also helps drive initial streams.

I’m curious if this sort of activity has a positive impact on the algorithm, or if anyone has other creative ideas for using Jam to build a bit of hype.

Thanks!

[Jeff Bullas]

Using a social feature for a strategic purpose is a clever approach.

Short Answer: The most effective way to use Jam is to host a virtual release party, where you promote the event with visual and text-based content on your socials. This concentrates early streams of your new audio content and generates strong engagement signals for the algorithm.

Let’s focus on the steps to turn this listening feature into a proper promotional event for your audio.

First, you should promote the Jam ahead of time across your social media channels, using strong image and video content to announce the specific date and time, treating it like a real event. When you start the Jam, your new single should be the first piece of audio content in the queue to ensure every participant hears it immediately. You can then encourage fans to add their own songs, creating an interactive experience and a co-curated playlist that deepens their connection to your brand. The data from this concentrated listening activity, particularly the saves and queue-adds of your new audio file within the first 24 hours, sends a powerful positive signal to Spotify’s algorithm. You can even save the final queue as a public playlist, creating a new piece of text and audio content that serves as a souvenir of the event.

Cheers,

Jeff

[Author]

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