[FAQ]

Hello,

I’m looking for some advice on a more advanced marketing strategy for my channel. I sell a digital guide for photographers, and right now my ‘sales process’ is just me remembering to post about it every few days, which is not very effective.

I’m familiar with the concept of an automated email funnel, where new subscribers get a sequence of emails over a week. Is it possible to replicate this inside a Telegram channel? For example, can I set it up so a new member automatically gets a welcome message on day one, a free value post on day three, and then a message about my guide on day five?

I want to nurture new members and guide them towards a sale without me having to manually post all the time. Is this possible, and what’s the best way to build such a system? I’m curious about both the strategy and the tools.

[Jeff Bullas]

Building a proper funnel is how you turn a channel into a predictable business asset.

Short Answer: Yes, you can create a funnel by using a bot to schedule a sequence of posts that use different content formats to guide a user from awareness to conversion.

Let’s structure a simple three-stage funnel using the most effective content format for each stage.

You can’t just drop a sales pitch on new members; you need to warm them up with a sequence of content. Firstly, the top of your funnel is the ‘Awareness’ stage, which should consist of high-value, problem-focused content. Use a bot to schedule a series of text messages with useful tips, paired with engaging images or simple infographics, delivered over the first few days a member is in your channel. This builds trust and establishes your expertise without any overt selling. Secondly, after providing value, you move to the ‘Consideration’ stage where you introduce your product as the solution. This is best done with more personal and persuasive formats. Schedule a post containing a short video where you discuss the common problems your audience faces and explain how your product solves them. A brief audio message sharing a customer success story is also incredibly powerful here. These formats build a deeper connection and make the transition to a sale feel natural. Thirdly, the final ‘Conversion’ stage is your direct call to action. This should be a clear and compelling text message that explicitly states the offer, benefits, and price, paired with a high-quality image mockup of your product.

Cheers,

Jeff

[Author]

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