[FAQ]

I have a question about LinkedIn’s Newsletter feature.

I see more and more people in my industry publishing newsletters directly on LinkedIn, and I’m interested in starting one myself to share my expertise and build a community.

What are the best practices in 2025 for creating a successful newsletter on the platform? I’m curious about the initial setup and what kind of content works best. More importantly, what are the most effective strategies for actually growing the subscriber base once it’s created?

Any tips would be greatly appreciated!

[Jeff Bullas]

That is a smart question. The LinkedIn Newsletter feature is a powerful tool for building a loyal, subscribed audience directly on the platform where you have built your professional network.

To get access to the feature, you generally need to have Creator Mode turned on, a solid base of followers, and a history of sharing content on the platform.

Here is how to create and grow a successful one. First, you must choose a specific and valuable niche. Your newsletter needs a clear focus. Give it a compelling title and description that tell people exactly what to expect and who it is for. A generic newsletter will get lost in the noise.

Second, you need to publish on a consistent schedule. Whether you decide on a weekly, bi-weekly, or monthly cadence, you must stick to it. Consistency builds a habit with your readers and shows that you are a reliable source of expert information.

Third, you have to provide exclusive or in-depth value. Your newsletter content should feel more substantial than your regular short-form posts. Use it to share deep dives into a topic, personal reflections on your industry, or detailed analysis that your subscribers cannot get anywhere else on your profile.

Fourth, and this is crucial for growth, you must proactively promote your newsletter. When you first launch it, LinkedIn automatically sends a one-time notification to your followers and connections inviting them to subscribe, which provides a huge initial boost. After that, you must continuously promote it. You should share each new edition as a post to your feed, talk about it in your other content, and feature a link to it on your profile.

And fifth, you need to engage with your readers. Encourage comments on the article post for each newsletter edition and make an effort to respond to them. This helps to build a strong community around your content and provides you with valuable feedback.

In summary, a successful LinkedIn Newsletter requires a clear focus, a consistent publishing schedule, and a proactive promotional strategy. By leveraging the initial notification to your network and consistently delivering high-quality, in-depth content, you can build a very valuable asset for your personal brand.

Cheers,

Jeff

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