[FAQ]

Good day,

I frequently publish long-form content using the LinkedIn Article feature and am looking to incorporate video to make my pieces more dynamic and engaging.

I would be grateful for some best practices for doing so in 2025. What is the technical process for embedding a video, and strategically, where is the best place to position it within the text to maximise reader engagement?

Many thanks for your insights.

[Jeff Bullas]

Embedding video within a LinkedIn Article is an excellent strategy to increase engagement, provide deeper context, and make your long-form content more dynamic and appealing.

First, it is important to understand the technical process. When you are writing an article using LinkedIn’s publishing tool, you will see options to add media. To add a video, you select the video icon and then you must paste a shareable link from a supported video hosting platform like YouTube or Vimeo. You cannot upload a video file directly into the article itself.

To use this feature effectively, there are several best practices to follow.

Choose a Highly Relevant Video: The video you embed must directly support the topic of your article. It should expand on a point you are making, provide a visual demonstration of a concept, or feature a clip from an interview that reinforces your text. An irrelevant video will feel like a distraction.

Be Strategic with Placement: Do not just place the video at the very beginning or end. A very effective technique is to position the video in the middle of the article, directly after you have introduced a concept that the video then helps to explain. This breaks up long blocks of text and can re-engage a reader partway through.

Always Provide Context: You should introduce the video with a sentence or two explaining what it is and why the reader should watch it. Similarly, after the video, you can add text that summarises a key takeaway or transitions to the next section. Never just drop a video in without an explanation.

Ensure the Video is Concise: Even within a long article, viewers’ attention spans for video can be short. A concise video that gets straight to the point is often more effective at holding attention than a very long one.

This strategy works well because it caters to different learning preferences, increases the total time people spend engaging with your article (which is a positive signal), and makes your key points more memorable.

Cheers,

Jeff

[Author]

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