[FAQ]

I’ve noticed the ‘Products’ tab on some company pages and it seems like a great way to showcase what our company offers. I want to set this up for our own page, but I want to do it in a way that is actually effective and not just a static list of services.

What are some of the best practices in 2025 for setting up and using the Products tab to attract customers and generate interest?

[Jeff Bullas]

That is a great question.

Quick Answer: To use the Products tab effectively, you must create detailed Product Pages for each of your key offerings, complete with rich media like videos, compelling benefit-driven copy, and customer testimonials for social proof.

You should think of it as a collection of mini-landing pages that live right on your LinkedIn Page, designed to educate and convert potential customers who are already in a professional mindset. Here is how to make the most of it.

First, you must create a dedicated Product Page for each core offering, not just your company as a whole. Each product or service you offer deserves its own spotlight and a detailed explanation.

Second, you need to write compelling copy that focuses on the benefits to the customer, not just a dry list of features. Use the language your customers use to describe their problems and explain how your product is the solution.

Third, you have to use rich media to bring your product to life. You can and should add videos, such as product demos or customer testimonials, as well as high-quality images and screenshots to make your Product Page visually engaging.

Fourth, and this is crucial for building trust, you should solicit and feature customer reviews. LinkedIn allows you to invite your existing customers to leave a review directly on your Product Page. This social proof from real users is incredibly powerful for potential new customers.

And fifth, you must include a clear and relevant call-to-action. Each Product Page has a customisable call-to-action button. You should choose the one that aligns with your sales goal, such as ‘Request a demo’ or ‘Visit website’, and link it to the appropriate landing page on your site.

In summary, an effective Products tab is not just a simple list, but a collection of rich, detailed, and persuasive landing pages. By adding compelling copy, media, and customer reviews to each Product Page, you can turn your LinkedIn Company Page into a powerful tool for generating qualified leads.

Cheers,

Jeff

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