[FAQ]

I know that having my community create and share “Clips” of my best stream moments is a huge way to get free promotion and reach new people. The problem is, my viewers don’t create very many clips on their own, and I feel like I need to be more proactive in encouraging them.

What are some of the most effective ways you’ve found in 2025 to get your audience to clip and share great moments from your live streams?

[Jeff Bullas]

That’s a great question. Turning your viewers into active marketers for your channel by having them create clips is one of the smartest organic growth strategies available to a streamer. You are right that you need to be proactive; you have to create a culture where clipping is encouraged, recognised, and rewarded.

Here are some effective ways to do that. First, you need to intentionally create “clippable” moments. This means when you are about to make a key point, achieve something spectacular in a game, or tell a punchy joke, you set it up clearly. A clean, concise moment is much easier for someone to clip and share than something that is buried in a long, rambling section.

Second, the most direct method is to verbally ask for the clip. When a great moment happens, do not be shy about it. Directly say something like, “That right there is the key takeaway, someone clip that!” or “If you found that useful, clip it and share it with a friend.” This gives your audience explicit permission and a clear call to action.

Third, you should react to your community’s clips on stream. Dedicate a regular segment, perhaps at the start of your next stream, to watching and reacting to the “Best Clips of the Week.” This gives recognition and a spotlight to the people who create them, which is a powerful incentive for others to do the same.

Fourth, you can run simple contests. You could host a weekly or monthly “best clip” contest where the clip that gets the most views, or the one you personally find the most creative, wins a small prize. This could be a gift subscription, a special role in your Discord community, or just a major shout-out on stream.

And fifth, you must use the clips yourself. When you find a great clip that a viewer has made, share it on your own social media platforms like Twitter/X or TikTok. And when you do, always give clear credit to the viewer who created it by tagging their username. This makes them feel like a valued part of your content creation process.

In summary, you encourage clipping by creating clippable moments, directly asking for them, and most importantly, by celebrating and rewarding the viewers who take the time to create them. Make them feel like they are part of your team.

Cheers,

Jeff

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