[FAQ]

This is a great discussion on engagement. A question that comes to mind for me is about leveraging the audience themselves:

I’ve been creating a lot of long-form videos, and I know the “Clips” feature on platforms like YouTube is a great way for viewers to share my best moments. The problem is, my viewers don’t seem to create many clips on their own, and I feel like I need to be more proactive.

What are some of the most effective ways in 2025 to get your audience to clip and share great moments from your pre-recorded, long-form videos?

Looking for some creative ideas to get more user-generated promotion. Thanks!

[Jeff Bullas]

That is an excellent point to raise. Turning your viewers into active promoters by encouraging them to create Clips is a very powerful organic growth strategy. You are right that you often need to be proactive; you have to create a culture where clipping is not just possible, but is actively encouraged and rewarded.

There are several effective ways to do this. First, you should intentionally create “clippable” moments in your videos. This means structuring parts of your content to have a clear, concise, and shareable “nugget” of information, such as a single powerful tip, a surprising statistic, or a well-told joke. A self-contained, high-impact moment is much easier for someone to clip and share.

Second, you can use direct verbal calls to action. When you deliver a key point in your video, you can simply say, “If you found that tip useful, feel free to clip it and share it with someone who needs it.” This gives your audience explicit permission and reminds them that the feature exists.

Third, you can react to your community’s clips in your future content. You could create a social media post or a segment in your next video showcasing the “Best Clips of the Week.” This public recognition is a very strong incentive for other viewers to start creating clips themselves.

Fourth, you can run simple contests. You could announce a “best clip” contest for a particular video, where the clip that gets the most views or the one you find most creative wins a small prize, like a shout-out in your next video or some merchandise. This can gamify the process and make it more fun for your community.

And fifth, you should amplify the clips yourself. When a viewer creates a great clip of your content, share it on your other social media platforms, like Twitter/X or in a YouTube Community post, and always give clear credit by tagging the user who created it. This makes your viewers feel like valued contributors to your brand.

In summary, you encourage clipping by creating moments worth sharing, directly asking your audience to do so, and most importantly, by celebrating and rewarding the viewers who take the time to help promote your work.

Cheers,

Jeff

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