[FAQ]

Hey everyone,

I’m trying to be more strategic about when I post my TikTok videos to hopefully get more initial engagement. I’ve heard that posting when my followers are most active is the way to go.

How can I find out the specific days and hours that my own followers are most active on the platform in 2025? Is this information available somewhere in the TikTok app’s settings or analytics? And do I need a special type of account to be able to see this data?

Any help pointing me in the right direction would be awesome!

[Jeff Bullas]

Finding out when your followers are most active is a key part of an effective TikTok content strategy, and the platform provides this information directly within its native analytics tools.

First, to access this data, your account must be set up as either a Creator Account or a Business Account. You cannot view detailed analytics on a standard personal account. If you have not already, you can switch your account type easily in your settings, usually under the “Manage account” section. It is free to do so.

Once you have a Creator or Business account, you can find your follower activity data with a few steps. First, go to your profile page in the TikTok app. Second, tap the three horizontal lines, often called the hamburger menu, in the top-right corner of the screen. Third, select “Creator Tools” or “Business Suite” from the menu that appears.

Fourth, within this new menu, tap on “Analytics.” Fifth, inside the main Analytics dashboard, navigate to the “Followers” tab, which is usually located at the top of the screen alongside “Overview” and “Content.”

Sixth, in the Followers tab, scroll down until you find the “Follower activity” section. This area will show you data, typically from the last 7 days, on when your audience has been most active on the platform. It usually displays this information in two ways: one showing the days of the week with the highest activity, and another showing a breakdown of the specific hours of the day. The times shown are generally in your local time zone.

To use this data effectively, identify the one or two days and the specific 2 to 4 hour window where your follower activity is at its peak. This is your prime time. You should experiment by posting your new content either just before or right at the beginning of these peak periods to maximise its initial visibility and potential for engagement.

It is also important to note that you generally need to have at least 100 followers before TikTok will have enough data to populate these follower activity charts for you.

In summary, the follower activity data is found in the Followers tab of your TikTok Analytics, which is accessible with a Creator or Business account. Using this information to guide your posting schedule is a very smart strategy.

Cheers,

Jeff

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