[FAQ]

Hey,

I’m deep in my YouTube Studio analytics, looking at the ‘Traffic Sources’ report. I see a good chunk of my views are coming from ‘External,’ which is great, but it’s just one big category.

I’m trying to figure out which specific websites are sending this traffic. For example, is it coming from a Reddit post, a blog that embedded my video, or somewhere else? I know YouTube shows me this data somewhere, but I can’t seem to find the detailed breakdown. I want to know where to focus my promotion efforts outside of YouTube.

Is there a specific report I’m missing? Any help would be appreciated.

[Jeff Bullas]

That’s a vital piece of data to track.

Short Answer: You can find this detailed report within YouTube Studio by navigating to your channel analytics, clicking the ‘Reach’ tab, and then clicking on the ‘External’ source card.

Drilling down into this data is the only way to understand which external text and image formats are successfully driving traffic to your videos.

Inside the ‘Reach’ tab, you will find a summary card for your traffic sources. When you click on ‘External’ from that list, YouTube will load a detailed breakdown of the specific websites and apps that are funnelling viewers to your content. This report is a simple text format that lists the URLs, such as specific blogs, forums, or social sites. You can then analyse this data to see, for example, that a particular blog’s text format, meaning their article, is successfully embedding your video format and sending you new viewers. Likewise, you might see traffic from a platform like Reddit, which tells you that a specific text format, a user’s post, is working as an effective promotion for your content. This data allows you to stop guessing and focus your efforts on the external text and image formats that are actually delivering results.

Cheers,

Jeff

[Author]

Posts