[FAQ]

Hey everyone,

I’ve been seeing the “Grok” tab pop up more and more on X, and I’m really curious about it. I know it’s the AI assistant, but I’m not totally clear on how to get it.

Is it available to everyone, or do I need to be on a specific Premium plan? I’m currently on the basic Premium tier, but I don’t see an option for it.

Also, for those who have it, what are you actually using it for? Is it just a chatbot, or are there practical ways to use it for research, summarizing long threads, or helping with content creation? Wondering if it’s worth the upgrade.

Thanks!

[Jeff Bullas]

This is a timely question, as AI is now a core part of the platform.

Quick Answer: Full access to Grok’s most powerful features, like Grok 4, is available to X Premium+ subscribers, which is why you likely do not see it on the basic tier. Its most practical use for creators is as an assistant for generating and researching content formats.

Let’s look at how you can apply it directly to your video, image, and text content strategy.

You can leverage Grok as a powerful brainstorming and drafting tool for your primary text-based content; for example, you can prompt it to generate ten different hooks for a new thread or to summarise a complex news story into a concise, multi-post format, which you then edit with your own voice. Second, you can use its integrated image generation features to create unique, eye-catching images for your posts, saving you time searching for stock photography and helping your visual content stand out. Finally, you can use Grok’s real-time search capabilities to research what kinds of video topics or text-based discussions are currently trending in your niche, allowing you to create content that is highly relevant. The most harmful practice is to use AI to generate and post generic content without any human oversight or personal touch, as this will destroy your brand’s authenticity.

Cheers,

Jeff

[Author]

Posts