[FAQ]

Good day! I’m an admin for a local gardening group, ‘Plantitas of Quezon City’. We have a nice, active community, but our member growth has been stuck for months now. I really want to reach more fellow plant lovers in our city.

I see Facebook suggesting other groups to me all the time, so I want to ask: How do we get our group included in those recommendations? Are there keywords I should be using in my description? Or does it depend on the number of posts? I want to make our group more visible to other people in QC. I’d appreciate any advice. Thank you!

[Jeff Bullas]

Cracking the recommendation algorithm is the key to sustainable group growth, so you’re on the right track.

The Main Drivers: Facebook recommends groups based on two main signals: high member engagement within the group, and a clear, keyword-rich description that tells the algorithm exactly who the group is for.

The system analyses the quality of all the content formats being shared—from text questions to member photo posts—to determine if your group is worth suggesting.

First, ensure your group’s name and public description are optimised with key terms like ‘Quezon City’ and ‘gardening’. This foundational text content is what the algorithm first uses to understand your group’s purpose. Your main focus, however, must be generating engagement. The algorithm favours comments over likes, so your admin posts should be designed to spark conversation. Instead of just sharing an image, ask a question in the text. Encourage members to share their own photo and video content, as these member-generated posts are powerful signals of a healthy community. Your goal is to make the group a hub of constant conversation, as that is the loudest signal to Facebook that it should recommend your community to others.

Cheers,

Jeff

[Author]

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