[FAQ]

Building on the recent talk about podcast growth, I have a specific question about discoverability on Spotify.

I know getting featured on a big editorial playlist could be a huge boost for my podcast. My question is, how does that actually happen in 2025? Is there a formal submission or pitching process for podcasters, similar to how musicians can pitch new songs to playlist editors?

Or is it purely based on the editorial team discovering your show? If so, what are the key things they look for that might increase my chances of getting noticed?

Any insights into this would be incredible. Thanks!

 

[Jeff Bullas]

That is a smart question to ask. Getting that kind of editorial feature is a huge goal for many podcasters, but the process is not what most people expect.

Unlike with music, there is currently no direct submission form or pitching process for podcasters to get their show onto a Spotify editorial playlist. The selection is a curated process handled entirely by Spotify’s internal editorial team. Your job is not to pitch them, but to make your show impossible for them to ignore.

Here are the key factors they look for. First, you must have exceptional and consistent audio quality. This is a non-negotiable starting point. Shows with poor sound, background noise, or inconsistent levels will not be considered.

Second, your podcast needs a clear concept and professional branding. This includes high-quality cover art that is visually appealing, well-written show and episode descriptions, and a clear focus on a specific niche or audience. It needs to look and feel like a serious production.

Third, you need to demonstrate consistent listener engagement and growth on the Spotify platform itself. The editorial team looks for data-driven signs that a podcast is already resonating with an audience. This means they are looking at your follower growth, your stream numbers, and your audience retention for episodes.

Fourth, having a regular and reliable publishing schedule is important. It shows that you are a serious creator and that there is a consistent stream of new content for them to potentially feature.

And fifth, it is a good practice to optimise your podcast for Spotify’s ecosystem. This can include using their interactive features like polls and Q&A where appropriate, and having video podcasts if it suits your format, as this shows you are an engaged user of their platform tools.

In summary, since there is no form to fill out, your entire strategy should be focused on making your podcast look as professional and successful as possible directly on their platform. High-quality audio, strong branding, and consistent audience growth are the key signals that will eventually get an editor’s attention.

Cheers,

Jeff

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