[FAQ]

Hey everyone,
I’ve been posting on LinkedIn more consistently and want to grow my engagement—but I’m finding that most of my posts get a few likes and barely any comments. I see others getting tons of discussion and shares even with simple ideas, and I’m wondering what I’m missing.

Are there specific structures or formats that help drive conversation and sharing on LinkedIn in 2025?
Any tips on how to write posts that invite comments instead of just broadcasting thoughts?

Appreciate any advice—especially from folks who’ve cracked the code!

[Jeff Bullas]

You’re on the right track by asking about structure—because on LinkedIn, structure is half the strategy.

People don’t just scroll LinkedIn for content—they’re looking for connection, insight, and a reason to respond. So here’s a playbook that’s working right now to get more comments and shares:

1. Start with a Hook (First 1–2 lines)
This is your “above the fold” moment. If they don’t click “See more,” they’re gone.

Try:

A bold opinion: “Most advice about LinkedIn engagement is wrong.”
A relatable struggle: “I used to post and get crickets.”
A curiosity builder: “What I learned after commenting on 100 posts in 30 days…”
Make it punchy. Make it scroll-stopping.

2. Share a Clear, Valuable Insight
After the hook, deliver the goods—but keep it conversational.
Break big ideas into short paragraphs or even bullet points. No walls of text.

Pro tip: Use the “Problem > Shift > Tip” framework:

Here’s the problem I faced…
What I realized is…
Here’s what actually worked…
This structure makes it personal and practical.

3. End with a Question (Not a CTA)
Want comments? Invite them.

Instead of “Follow me for more,” try:

“What’s worked for you?”
“Do you agree or totally disagree?”
“Have you ever felt the same?”
Keep the tone open. Make it feel like a conversation, not a conclusion.

4. Bonus: Engage First, Then Post
LinkedIn rewards conversation. Spend 10–15 minutes before posting commenting on other people’s posts (especially in your niche).
You’ll prime the algorithm—and some of those people will come back and engage with your post, too.

One last thing: Don’t just aim for likes. Aim for responses. If people feel like you’re speaking with them (not just at them), engagement becomes natural.

Let me know if you want some plug-and-play post templates—I’ve got a few that consistently generate comments even for new creators.

– Jeff

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