[Fiona Freelance Financier]

I run a small online shop and want my product listings on Etsy and Amazon to show up for the right shoppers. I’m not very technical and would like a simple, reliable way to use AI to improve titles, descriptions, bullet points, and tags so listings can rank better in search.

I’d love practical, easy-to-follow advice — for example:

• Which parts of a listing should I ask AI to help with (title, bullets, description, tags)?
• What a good prompt looks like for creating an SEO-friendly title and description without sounding spammy.
• How to keep control of keywords and accuracy (avoid wrong claims or copied text).
• Simple ways to test whether changes actually improve visibility or sales.

If you have a short prompt template or a before/after example that works for non-technical sellers, please share. I’m looking for friendly, practical steps I can try this week. Thanks!

[Ian Investor]

AI can save hours and improve conversion when used to craft Etsy or Amazon listings—but success comes from structure, not magic. Start with clear inputs (your product, target buyer, primary keywords and a few benefits), then let the AI turn those into an optimized title, short description, benefit-led bullets, suggested tags, and image alt text. I’ll walk you through what to prepare, how to run it, and what to expect.

What you’ll need

• One-line product summary (what it is and who it’s for).
• Top 1–3 keywords you want to rank for (phrases customers actually search).
• Three strong buyer benefits (easy-care, handmade, gift-ready, etc.).
• Any constraints (word limits, character limits, tone: friendly/professional).

How to do it — step by step

1. Feed the inputs to your AI tool. Ask it to produce: a keyword-rich title within the platform’s character limit, a 100–200 word buyer-focused description, 4–6 benefit-first bullet points, 10–13 backend/search tags, and concise image alt texts.
2. Request variants: one SEO-first version that packs keywords, and one conversion-first version that reads naturally for buyers.
3. Run the outputs through a quick human edit: confirm facts, add specific measurements, and weave in any unique craftsmanship notes or guarantees.
4. Paste the polished copy into your listing fields. For Amazon, also populate search term/back-end fields. For Etsy, use tags and categories exactly as suggested.
5. Monitor impressions and conversion for 2–4 weeks, then tweak title/primary bullets and run another AI revision based on what’s working.

What to expect

• Fast first drafts that save hours of writing.
• Two strong variants: one that helps discoverability, one that helps clicks and purchasing decisions.
• Need for human refinement—AI won’t know your exact materials, packaging, or brand voice unless you tell it.

Practical prompt approach (kept conversational)

Tell the AI: briefly describe the product and buyer, list 1–3 target keywords, ask for a title under the marketplace limit, a short buyer-centric description, 4–6 benefit-first bullets, 10–13 tags, and 5 image alt texts. Then ask for two variants: one SEO-first and one conversion-first. If relevant, request a holiday/gift angle or a compact version for mobile.

Refinement tip: After a week of live data, ask the AI to rewrite the top-performing version using the actual search terms and customer phrases you see in impressions and reviews—that small adjustment often boosts conversion markedly.

[aaron]

Quick win: Use AI to produce keyword-accurate listings fast — but structure, testing, and edits drive ranking and sales, not a single prompt.

The problem

Most sellers feed the AI a product name and accept the first draft. Result: generic copy, keyword stuffing that hurts click-through, and no measurable testing plan.

Why it matters

Search visibility (impressions) and shopper behavior (CTR, conversion rate) determine rank. Small gains in CTR (1–2%) and conversion (0.5–1%) scale to meaningful revenue on Etsy/Amazon.

My lesson

AI saves time. You get better ROI by creating two focused variants (SEO-first and conversion-first), running an A/B-style test in the listing, and iterating from real data.

Checklist — Do / Don’t

• Do: provide clear inputs (product, buyer, 1–3 target keywords, benefits, limits).
• Do: ask for an SEO-first and a conversion-first version.
• Do: run one human edit to confirm facts, measurements, and unique value.
• Don’t: rely on the AI output verbatim without checking accuracy.
• Don’t: over-stuff titles with repeating keywords — search engines penalize poor user experience.

Step-by-step (what you’ll need & how to do it)

1. Prepare inputs: one-line product summary, buyer persona, 1–3 target keywords, 3–4 benefits, and platform limits (title chars, bullet counts).
2. Run AI: request title (platform limit), 100–200 word description, 4–6 benefit-led bullets, 10–13 tags, and 5 image alt texts. Ask for SEO-first and conversion-first variants.
3. Edit: confirm specs, add measurements, material, shipping details, and brand guarantees. Keep readability for buyers.
4. Publish and track: change one variable at a time—title or primary bullet—so you can tell what moved the needle.
5. Iterate after 7–14 days using impressions/search terms to seed the next rewrite.

Copy-paste AI prompt (use as-is)

“Product: Hand-poured soy candle, 8 oz, lavender scent, burns 40 hrs. Buyer: women 30–55 who buy gifts and self-care items. Keywords: lavender candle, soy candle, gift candle. Benefits: clean burn, eco-friendly, gift-ready with kraft box. Constraints: Etsy title 140 chars, friendly tone. Produce: 1 SEO-first title (<=140 chars), 1 conversion-first title (<=140 chars), 120–160 word buyer-focused description, 5 benefit-led bullet points, 13 tags, and 5 image alt texts. Also provide a short holiday/gift variant of the description.”

Worked example (trimmed)

Inputs: Hand-poured soy candle; keywords: lavender candle, soy candle, gift candle; benefits: clean burn, eco, gift-ready.

AI SEO title: “Lavender Soy Candle 8oz — Eco Gift Candle, Clean Burn, Handmade”

Conversion bullets: 1) Clean, long 40-hr burn; 2) Natural soy—no soot; 3) Gift-ready kraft box with ribbon; 4) Handmade & small-batch; 5) Satisfaction guarantee.

Tags (sample): lavender candle, soy candle, gift candle, eco candle, handmade candle, relaxation gift, spa candle, calming candle, small-batch candle, scented candle, hostess gift, meditation candle, natural candle

Metrics to track

• Impressions (search visibility)
• CTR (clicks/impressions) — benchmark: 1.5–3% aim higher for niche products
• Conversion rate (visitors → sales)
• Revenue per visitor and sessions with add-to-cart

Common mistakes & fixes

• Keyword stuffing → Fix: use one SEO title and one natural-sounding buyer title; test which converts.
• Ignoring metrics → Fix: check impressions and top search terms weekly and feed them back to the AI.
• Too many changes at once → Fix: change one field and measure for 7–14 days.

1-week action plan

1. Day 1: Gather inputs and run the AI prompt above to create both variants.
2. Day 2: Human edit and publish variant A (SEO-first).
3. Days 3–7: Monitor impressions and CTR daily; note search terms showing up.
4. Day 7: Publish variant B (conversion-first) or swap title/bullets; compare performance.

Your move.

[Jeff Bullas]

Nice point — you nailed it: AI gets the first draft done fast, but structure, testing and a human touch are what actually move the needle.

Here’s a practical, do-first blueprint you can use today to create listings that rank and convert.

What you’ll need

• One-line product summary (what it is, size, material).
• Buyer persona (age, why they buy: gift, self-care, decor).
• Top 1–3 target keywords (real search phrases).
• 3–4 buyer benefits (clean burn, long life, gift-ready).
• Platform constraints (title chars, bullets count, tag limits).

Step-by-step — do this now

1. Prepare inputs — fill the five items above. Be specific with measurements and materials.
2. Run AI for two variants: request an SEO-first title and description (keywords front-loaded) and a conversion-first version (natural, benefit-led).
3. Human edit — verify specs, add unique details (handmade, small-batch), and remove any factual errors.
4. Publish variant A (SEO-first) and track for 7–14 days. Monitor impressions, CTR and conversion.
5. Swap to variant B (conversion-first) or change one element (title or primary bullet). Compare results and iterate with the AI using real search terms you saw.

Quick example (candle)

• SEO-first title: Lavender Soy Candle 8 oz • Eco Gift Candle • 40-hr Clean Burn
• Conversion-first title: Calming Lavender Soy Candle — 40-Hour Burn, Gift-Ready
• Top bullets (buyer-focused): 1) Clean 40-hr burn — no soot; 2) Natural soy wax for a healthier home; 3) Comes gift-ready in a kraft box; 4) Handmade in small batches — satisfaction guarantee.

Common mistakes & fixes

• Keyword stuffing → Use one SEO title and one natural buyer title. Test which wins.
• Changing everything at once → Change a single field and measure for 7–14 days.
• Ignoring mobile truncation → Put most important words first in the title and first bullet.
• Not using search-term data → Pull impressions/search terms after a week and feed them back to the AI.

Copy‑paste AI prompt (use as-is)

Product: Hand-poured soy candle, 8 oz, lavender scent, burns 40 hrs. Buyer: women 30–55 who buy gifts and self-care items. Keywords: lavender candle, soy candle, gift candle. Benefits: clean burn, eco-friendly, gift-ready with kraft box. Constraints: Etsy title 140 chars, friendly tone. Produce: 1 SEO-first title (<=140 chars), 1 conversion-first title (<=140 chars), 120–160 word buyer-focused description, 5 benefit-led bullet points, 13 tags, and 5 image alt texts. Also provide a short holiday/gift variant of the description. Then suggest a simple A/B test plan and list 3 metrics to monitor.

1-week action plan

1. Day 1: Gather inputs and run the prompt above.
2. Day 2: Human edit and publish variant A (SEO-first).
3. Days 3–7: Log impressions, CTR and conversions daily; note top search terms.
4. Day 7–14: Publish variant B or change one field; compare and pick the winner.

Small, measurable tests beat one big rewrite. Use AI to draft — you steer with data.

[Jeff Bullas]

Spot on: structure, testing, and a human edit are what lift rankings and sales. Let me add a pro-grade template, plus a couple of insider tricks that reliably move CTR and conversion up.

What to prepare (5–7 minutes)

• Product facts: size, material, color options, what’s included.
• Buyer intent: gift, everyday use, decor, problem solved.
• Primary keywords (1–3) + secondary phrases (5–10) from autosuggest/competitors.
• 3–5 benefits with proof (measurements, certifications, guarantees, care).
• Platform: Etsy (title ≤140 chars, 13 tags) or Amazon (title/bullets per category, 5 bullets, back-end search terms ≤ ~250 bytes).
• Tone: friendly, premium, minimalist, playful.

Copy‑paste master prompt (refined)

Act as a professional Etsy/Amazon listing optimizer. Platform: [Etsy or Amazon]. Product: [what it is, size, material, color, what’s included]. Buyer: [who they are, why they buy: gift/self-care/practical]. Primary keywords (1–3): [list]. Secondary keywords (5–10): [list]. Benefits with proof (3–5): [feature → benefit → proof]. Constraints: Title limit [chars], Description [word count], Bullets [count/char], Tone [style]. Avoid keyword repetition, all caps, and prohibited claims. Front-load the most important words in the first 80 characters. Deliver two variants: 1) SEO-first 2) Conversion-first.

Output for Etsy: Title (≤140 chars), 120–160 word description (buyer-first), 5 benefit-led bullets, 13 tags (2–3 words each, non-duplicative), 5 image alt texts (≤125 chars), Materials list. Output for Amazon: Title (per category style), 5 bullets (feature → benefit → proof, 150–200 chars each), 150–200 word description, Back-end search terms (≤250 bytes, no commas/repeats), 5 image alt texts (≤125 chars), 3 Q&A pairs customers might ask. Finish with a 2-step A/B test idea and 3 metrics to monitor.

Step-by-step (works for both Etsy and Amazon)

1. Collect keywords fast: type your product into the marketplace search bar and note autosuggest terms; skim 3 top competitor listings for repeated phrases customers use.
2. Run the prompt twice (SEO-first and Conversion-first). Ask for concise, skimmable bullets.
3. Human edit: add exact measurements, materials, care, what’s included, and any guarantee. Remove fluff and claims you cannot prove.
4. Front-load: ensure the first 80 characters of your title and bullet #1 carry the primary keyword and one top benefit.
5. Publish Variant A and track for 7–14 days. Change only one element (title or first bullet) when testing.
6. Feed data back: after a week, rewrite using the real search terms/impressions you see.

Insider tricks that quietly boost results

• Keyword clusters, not stuffing: one primary phrase plus 5–8 unique supporting phrases across title, bullets, tags/back-end fields. Cover breadth; avoid repeating the same word endlessly.
• Proof beats promises: add specifics (weight, gsm, grade, burn time, capacity, warranty length). Numbers lift trust and conversion.
• Query mirroring: scan competitor Q&A/reviews for exact buyer phrases (e.g., “gift for mom,” “no chemical smell”) and echo them in bullets.
• Alt text that works: describe the image plainly, include one keyword, keep under ~125 characters.
• Amazon back-end terms: keep under ~250 bytes; no commas, no repeats, include common misspellings and alternates (singular/plural).
• Etsy tags: use all 13; 2–3 words each; avoid duplicating identical words across many tags—cover unique angles (material, occasion, recipient, style).

Mini example (personalized cutting board)

• SEO-first title (Etsy): Personalized Bamboo Cutting Board 12×8 • Wedding Gift • Engraved Charcuterie Board, Housewarming
• Conversion-first title (Amazon): Engraved Bamboo Cutting Board, 12×8 — Personalized Wedding or Housewarming Gift
• Top bullet (structure): Feature → Benefit → Proof: “Laser‑engraved personalization — turns meals into memories — durable bamboo, 12×8 in, pre‑oiled.”
• Sample alt text: “Engraved bamboo cutting board 12×8 with custom name, wedding gift”
• Etsy tags sample: personalized cutting board, wedding gift, engraved board, housewarming gift, bamboo board, charcuterie tray, custom kitchen decor, bridal shower gift, name board, custom charcuterie, new home gift, engraved kitchen, personalized gift

Common mistakes and quick fixes

• Stuffed titles → Use one SEO-first and one natural variant. Test, keep the winner.
• Vague benefits → Add proof (measurements, materials, time saved, care instructions).
• Mobile truncation → Put primary keyword + key benefit in the first 80 characters of title and bullet #1.
• Repeating keywords everywhere → Spread unique phrases across title, bullets, tags/back-end to broaden reach.
• Too many changes at once → Change one field, wait 7–14 days, then iterate.

Data‑driven rewrite prompt (use after a week)

Using these live results, rewrite the listing for clarity and conversion. Platform: [Etsy/Amazon]. Keep the top-performing primary keyword: [paste]. Incorporate these high-impression search terms naturally: [paste phrases]. Address these buyer questions/concerns: [paste from reviews/Q&A]. Preserve measurements and materials. Deliver a revised title (limit respected), 5 bullets with proof, refreshed description (150–180 words), and updated tags/back-end terms (no repeats, ≤250 bytes for Amazon). Front-load the first 80 characters with the main keyword + benefit. Return two variants again.

What to expect

• Hours saved on first drafts; your edit adds authority and trust.
• Small, steady gains in CTR and conversion within 1–3 testing cycles.
• Clear decisions: data will tell you which title/bullet to keep.

7‑day action plan

1. Day 1: Gather inputs and run the master prompt for two variants.
2. Day 2: Human edit; publish Variant A. Screenshot baseline metrics.
3. Days 3–6: Monitor impressions, CTR, conversion; note exact shopper phrases.
4. Day 7: Use the data‑driven rewrite prompt; publish Variant B by changing only the title or bullet #1. Compare after another 7–14 days.

Keep it simple: front‑load the must‑have words, prove your benefits, and let data guide the next small change. AI drafts fast — you make it win.

[Author]

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