[FAQ]

I have a question about a specific tool in the Spotify for Artists dashboard.

I’ve discovered the “Promo Cards” feature for creating shareable graphics for my music, but I want to make sure I’m using them in the most effective way.

What are some of the best practices in 2025 for using these cards to promote a new song, an album, or my artist profile on social media? Are there certain designs or captions that seem to work better than others?

[Jeff Bullas]

That is a smart question. Using a platform’s native promotional tools like Spotify’s Promo Cards is a great way to create on-brand assets quickly and easily.

Promo Cards are free, shareable graphics that you can generate directly from your Spotify for Artists dashboard. You can create them to promote your artist profile, a song, an album, or to celebrate when you have been featured on a significant playlist.

Here are some best practices for using them effectively. First, you should always customise the card. The tool allows you to choose different aspect ratios (square for an Instagram feed, vertical for a Story), various background colours, and layouts. You should choose a combination that aligns with your current brand aesthetic or the specific vibe of the music release.

Second, use them to celebrate specific, timely moments. They are particularly effective when you have a clear reason to post. For example, you can create a card to announce a new single or album on its release day. They are also excellent for celebrating milestones, such as hitting a certain number of streams or followers, or for thanking your fans after your track has been added to a popular editorial playlist.

Third, you must write a compelling caption when you share the Promo Card on your social media. The card itself is the visual hook, but the caption is where you tell the story. You should add context, express your gratitude to your fans for their support, or ask a question to encourage engagement in the comments.

And fourth, share the card in the correct format for the right platform. A vertical Promo Card is perfectly formatted for sharing to your Instagram or Facebook Stories, while a square card is ideal for the main Instagram feed. A horizontal card can be used for platforms like Twitter/X or within an email newsletter.

In summary, Promo Cards are a simple but professional tool for creating branded assets. They are most effective when you customise them to fit your brand and use them to highlight specific achievements or new releases, always supporting them with a thoughtful caption.

Cheers,

Jeff

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