[FAQ]

I run a small business here in Auckland and have been using TikTok for promotion, but our profile is a bit of a dog’s breakfast, to be honest. It’s just a random feed of product videos, behind-the-scenes clips, and tutorials all mixed together.

We’ve just gotten the “Playlists” feature, and I’m keen to get our profile looking a bit more organised. What’s the best way to actually use these? What kind of playlist categories work well for a business? And does sorting videos into playlists actually help get more views on them?

Any tips would be choice. Cheers.

[Jeff Bullas]

A smart question. Profile organisation is a powerful, yet often overlooked, growth strategy.

Short Answer: TikTok Playlists increase views by organising your video content into binge-able series. By using clear text titles and strategic video groupings, you guide users to watch more of your content in a single session, significantly boosting your total watch time.

Think of playlists as curated pathways that lead a viewer from being a casual observer to a dedicated follower.

The primary function of a playlist is to better leverage your existing video content. The real power comes from sequential viewing; when a user finishes one video from a playlist, the app immediately prompts them to watch the next in the series. This is the key mechanism for increasing views, especially on your older videos. For a business, you should create playlists around specific themes or series, such as ‘How Our Products Are Made’, ‘Meet The Team’, ‘Customer Questions Answered’, or ‘Behind The Scenes’. This turns your profile from a random collection of videos into a structured library of content.

The text you use is critical for this to work. Your playlist titles must be clear, concise, and ideally contain keywords that people might search for. A title like ‘Beginner’s Guide to Sourdough’ is far more effective than a generic one like ‘Baking Vids’. This text provides vital signposting for both your audience and the TikTok algorithm.

Finally, while you can’t upload a custom cover image for a playlist, the cover of the first video in that playlist serves as the visual thumbnail on your profile. You must choose this first video deliberately. Its cover frame needs to be visually engaging and perfectly represent the theme of the entire video series, acting as the hook that entices a user to click and start watching.

Cheers,
Jeff

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