[FAQ]

Hi,
Got a question about those round video messages. I see the button for them all the time but I’ve always just ignored it, to be honest. Seems like a wee bit of a gimmick.

But I’m wondering if I’m missing a trick here for engagement. Does anyone actually use them effectively in their channels? Are they good for quick updates from the trail when I’m out tramping, or maybe for answering a question in a more personal way? I’m keen to hear if people actually watch them or if it’s just a feature that looks a bit silly. Don’t want to start using them if they make the channel look unprofessional.

[Jeff Bullas]

Those video messages are a surprisingly powerful tool when used correctly.

Short Answer: Video messages are best used for creating a sense of authenticity and personal connection, serving as a spontaneous, unedited alternative to highly-produced video content.

Let’s break down where this specific video format fits in with your other content.

The key is to never treat a video message like a traditional, polished video; its power is in its raw, in-the-moment feel. Firstly, compared to a standard, pre-recorded video file, the round video message is a format that signals spontaneity. Use it for authentic “in-the-moment” updates, personal thoughts, or quick reactions that don’t need or warrant a full production. It’s the perfect format for the “quick update from the trail” you mentioned. Secondly, it is an excellent substitute for long text-based messages. When you need to explain something with nuance or emotion, a 60-second video message conveys your tone and personality far more effectively than a block of text, which helps to build a stronger rapport with your audience. Thirdly, while a standard audio message can also add a personal touch, the video message has the crucial advantage of showing your face. This dramatically increases the sense of personal connection and trust. Use this format instead of audio when you want to be as present as possible with your community, such as when making a heartfelt announcement or answering a member’s question directly.

Cheers,

Jeff

[Author]

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