[FAQ]

Hey everyone, I have a question about formatting posts on LinkedIn.

I enjoy writing longer, more detailed text posts to share my insights, but I’m always worried that I’m just creating a giant ‘wall of text’ that no one will actually read, especially on their phone.

What are some of the best practices in 2025 for formatting a long post on LinkedIn to make it more scannable and easier for people to read? I’m thinking about things like line breaks, emojis, and how to structure the sentences.

[Jeff Bullas]

That is a very important question.

Quick Answer: To make a long LinkedIn post easier to read, you must break up your text into very short, single-sentence paragraphs and use generous white space. This ‘one line, one thought’ approach is optimised for mobile scanning.

Readability is everything on a platform where people are scrolling quickly. The goal is to eliminate the dreaded ‘wall of text’ and create a visual rhythm that pulls the reader down the page. Here is how to do it effectively.

First, as mentioned, use very short paragraphs. For most of your post, this means writing just one sentence and then hitting ‘Enter’ twice to create a clean line break. This gives your words room to breathe.

Second, keep your sentences short and direct. The spacious formatting style works best with concise language. Avoid long, complex sentences with multiple clauses that are hard to follow on a small screen.

Third, you can use bullet points or numbered lists to break up information even further. You can use standard keyboard characters, like a hyphen, or simple, professional emojis for your bullet points, like a checkmark or a pointer.

And fourth, you should use emojis strategically to add a splash of visual interest and break up the text. You can use them at the beginning or end of lines, but do not overdo it. One or two per post is often enough to add some personality without looking unprofessional.

In summary, readability on a professional platform like LinkedIn is all about formatting for a mobile, scanning audience. By using short sentences, one-line paragraphs, and strategic emojis or bullet points, you can make even a long, in-depth post feel easy and inviting to read.

Cheers,

Jeff

[Author]

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