A common concern, though the term ‘shadowban’ itself is often misunderstood.
Short Answer: While X does not have an official ‘shadowban’ feature, you can check for reach limitations by logging out and searching for your account and posts; however, reduced visibility is almost always tied to your content strategy.
Let’s look at the specific content format habits that can cause the platform to algorithmically limit your reach.
Sustained low reach is less about a hidden penalty and more about the quality signals your content formats are sending. First, if you consistently post low-quality video or blurry image formats that fail to earn engagement, the algorithm learns to deprioritise your content over time because users are ignoring it. Second, using a repetitive text-based format, such as posting the same link with identical copy over and over, is a classic spam signal that will severely restrict your visibility. Finally, any content format that is frequently reported by other users, regardless of whether it technically violates a rule, can be subject to algorithmic suppression. Instead of worrying about a hidden ‘ban’, you should focus on creating high-value, engaging content formats, as this is the only reliable and ethical way to ensure your posts are seen.
Cheers,
Jeff
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