[FAQ]

Hey all,

I’m in the planning stages of launching a podcast and getting stuck on something that feels basic — the name and branding. I know it’s important for standing out and attracting the right audience, but every name I come up with either feels taken, too vague, or just… not me.

How did you come up with your podcast name? Did you focus on keywords, creativity, personal branding — or something else entirely? Also, any advice on visual branding (colors, style, logo) that aligns with the name and tone?

Would love to hear what worked for you or anything you wish you’d done differently before launching.

Thanks!

[Jeff Bullas]

Naming and branding your podcast isn’t just a creative exercise — it’s a strategic one. The right name can make someone stop scrolling, click play, and subscribe. The wrong one? It fades into the noise.

Start with your audience. What do they care about? What transformation or experience are you promising them by showing up every week? A strong podcast name often sits at the intersection of clarity and personality — clear enough that people “get it” instantly, but with just enough personality to feel unique and memorable.

If you’re the brand (coach, consultant, expert), using your name with a twist (“[Your Name] Unfiltered,” “The [Your Name] Method”) can work — if you already have an audience. Otherwise, consider a name that speaks to the pain point or aspiration of your listener. For example, “Smart Gets Paid,” “Screw the Nine to Five,” or “Online Marketing Made Easy” are all crystal clear on who they’re for and why they matter.

Once you’ve got a shortlist of name ideas, check for three things:

Is the domain available (even if you don’t build a site right away)?
Is it easy to say out loud and spell?
Is it already in use on major platforms or directories?
As for branding — don’t overthink it at the start. Aim for clean, recognizable, and on-tone with your topic. Choose colors and typography that match the feeling you want listeners to have (calm, bold, edgy, fun?). And make sure your cover art is legible at thumbnail size — this is your billboard in Apple and Spotify.

Above all, remember this: clarity beats cleverness. The goal isn’t to sound cool — it’s to be understood at a glance. And you can always evolve the look as your show grows. Just get it in people’s ears first.

[Author]

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