[FAQ]

I’ve been seeing a lot of those simple, text-based posts on Instagram that are formatted to look like a screenshot of a Tweet or a similar text-based platform. They seem to get a ton of engagement, especially saves and shares, and I’d like to start creating them myself.

What are the best practices for creating this type of post in 2025? What is it that makes them so effective – the design, the type of written content, the caption? I’m also curious if there are any specific tools or templates people use to create them easily.

[Jeff Bullas]

The “tweet-style” image post is a very popular and effective format on Instagram. It works well because it is simple, highly readable, and allows you to deliver a powerful, concise message in a visually clean way that stands out in the feed.

There are several best practices for creating them effectively. First, the content of the text itself must be valuable and impactful. This format is best suited for short, punchy statements. This could be a strong opinion, a controversial take on an industry topic, a highly relatable thought, a quick practical tip, or a powerful quote. The text is the hero of the post, so it needs to be compelling on its own.

Second, the design should be clean, simple, and easy to read. The most common style mimics the look of a post from Twitter/X. It typically includes your profile picture, your name, and your handle, all set against a plain or subtly branded background. The key is to use a very clear font with high contrast.

Third, it is best to use a dedicated tool or create a template. While you could simply screenshot a real tweet, it is far more professional and flexible to recreate the look using a design tool. You can find online “tweet generator” websites for this purpose, but for brand consistency, it is more effective to create your own reusable template in a tool like Canva. This allows you to use your specific brand colours and fonts.

Fourth, you must write a compelling caption to expand on the idea. The image contains the hook, but your caption is where you can provide more context, elaborate on your point, and, most importantly, ask a question to drive discussion in the comments section. You should not just repeat the text from the image in your caption.

And fifth, you should include a strong call to action in your caption. Because this format often delivers a single, valuable insight, it is perfectly suited for encouraging a “Save” or a “Share.” Your caption could end with a prompt like, “Save this post to remember this tip” or “Share this to your Story if you agree.”

This format is effective because it is easy for users to consume quickly while scrolling, it stands out in a visually busy feed, and its self-contained, valuable nature makes it highly shareable to people’s Stories.

In summary, the key to an effective tweet-style post is to combine a short, powerful piece of text with a clean, simple design. You should then use the caption to expand on the idea and include a strong call to action, usually encouraging your audience to save or share the post.

[Author]

Posts