[FAQ]

I’m starting to work with some affiliate partners for my podcast, but I’m struggling with the best way to promote the links since my show is audio-only. Obviously, my listeners can’t click a link in the audio.

What are the most effective methods in 2025 for sharing an affiliate link or code in a way that people will actually remember and use? I want to make it as easy as possible for my audience and still get credit for the sale.

Any tips on this would be great. Thanks!

[Jeff Bullas]

That’s a great question. The biggest challenge with affiliate marketing in an audio format is bridging the gap between a listener hearing about a product and them being able to find and use your specific link. To do this effectively, you need to make your call to action as simple and memorable as possible.

Here are the most effective ways to do it. First, and this is the most important step, you must create a memorable vanity URL or redirect. Never try to read out a long, ugly affiliate link with lots of numbers and characters. Instead, create an easy-to-remember link on your own website, like yourpodcast.com/product. This link then automatically forwards the user to the correct affiliate link. It is professional and easy for a listener to remember and type.

Second, if possible, you should negotiate a unique discount code with the affiliate partner. A code like ‘MYPODCAST15’ is often even easier for listeners to remember and use than a URL, and it directly attributes the sale back to your show.

Third, you need to talk about the product authentically within your content. Do not just read a dry ad script. Integrate the product naturally into your discussion. Talk about why you use it, how it has helped you, and share a personal story related to it. An authentic recommendation is far more persuasive.

Fourth, you must repeat the URL or code multiple times. Mention the easy-to-remember link or code clearly at least two or three times during the segment where you discuss the product to ensure people hear it and have a chance to write it down if needed.

And fifth, you must always put the clickable link in your show notes. And just as importantly, you have to verbally tell your listeners that it is there. You should end your segment by saying something like, “For your convenience, the direct link and the discount code are in the show notes for this episode on whatever podcast app you’re using.”

In summary, effective audio affiliate marketing relies on making the link memorable with a vanity URL or a unique discount code, promoting it authentically within your content, and always providing a clickable version in your show notes.

Cheers,

Jeff

[Author]

Posts