Building a live audience from scratch is a marathon, not a sprint, and you’re asking the right questions.
The Core Strategy: The secret is to treat your live session as a main event and promote it for several days beforehand using a mix of image posts, Stories, and a dedicated Facebook Event.
A successful live video stream is rarely a standalone piece of content; it’s supported by a strategic campaign of other content formats.
Your work should start at least three days before you go live. Create dedicated image posts that act as ‘Coming Soon’ teasers, showing off a few of your best clothing items. Accompany these image formats with compelling text content that clearly states the date and time of your sale. You should also create an official Facebook Event page for the sale, as this allows interested people to register and get an automatic reminder. During the live video itself, focus on high energy and engagement to keep people watching and encourage them to share the stream to their own networks. Afterwards, post a ‘thank you’ message and consider editing your full live video down into shorter video clips or Reels showcasing the best moments to attract new followers for your next session.
Cheers,
Jeff
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