[FAQ]

Hi,

I’m at the stage where I feel ready to start reaching out to brands for potential sponsorships. I know the first thing they’ll probably ask for is a media kit, and honestly, I have no idea where to even begin. I’m not a graphic designer, so I’m a bit intimidated, diba?

What are the most important stats I need to include? Is it just about subscriber count, or should I add audience demographics like age and top countries from my analytics? Also, a big question for me is whether I should put my rates directly in the kit.

What’s the best format for it? A PDF? And what are the must-have sections? I really want to make a professional first impression. Any examples or tips you can share would be a huge help. Thanks!

[Jeff Bullas]

Creating a professional media kit is a fundamental step in monetising your influence.

Short Answer: A strong media kit is a concise, visually appealing document, typically a PDF, that combines key text information, data formats from your analytics, and image formats that represent your brand.

The goal is to use these different formats to tell a compelling story about your channel’s value to a potential sponsor.

Your media kit should be a curated collection of your most important information, presented across several formats. Firstly, the text format is crucial for your introduction; this includes a short bio about you and a paragraph describing your channel’s niche and the value you provide. Secondly, the core of your kit is the data format, where you must present key metrics from your analytics like subscriber numbers, average viewership, and audience demographics, such as age and location. Thirdly, you need to include strong image formats, like a high-quality headshot and screenshots of your channel, to showcase your brand’s visual identity. Finally, you should outline the collaboration formats you offer, such as a dedicated video or a multi-platform campaign, but it is often best to state that specific rates are available upon request rather than listing them directly in the kit.

Cheers,

[Author]

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