[FAQ]

I’m starting to build my presence on LinkedIn and want to promote my course and newsletter—but I’m super aware of not coming across as “salesy.”

I see some people post value-packed content that naturally leads to a promotion, while others feel like walking billboards.

What are the best ways to authentically promote offers like courses, coaching, or newsletters on LinkedIn in 2025—without annoying my audience or sounding like an ad?

[Jeff Bullas]

Totally get this—and it’s one of the biggest challenges creators face on LinkedIn: How do you sell without feeling like you’re selling out?

Here’s the good news: LinkedIn isn’t allergic to promotion—just poor promotion.
The key is to shift from “pitch mode” to “value-first storytelling.”

Do this:

Teach before you sell
Share a lesson, insight, or takeaway from your course or coaching before mentioning the offer.

“One mistake I see clients make all the time is ______. Here’s how we fix it…”
Now you’ve just taught someone—and earned the right to mention your program.

Tell a story
Let people in. Share a transformation you’ve had, a student result, or a “behind the scenes” of your process.
People don’t buy offers—they buy outcomes and relatability.

Invite, don’t pitch
End your post with a soft CTA:

“If this is something you’re working on, DM me and I’ll share more.”
“I just shared more details about this in my newsletter. Let me know if you want the link.”
It feels personal, not pushy.

Use cadence, not repetition
Every post shouldn’t promote. Aim for 1 in every 4–5 to point toward your offer—make the rest valuable, insightful, or community-focused.

Avoid this:

“Link drop and ghost”
Just posting “Hey, my course is live! Sign up here 👉 [link]” will fall flat. No context = no clicks.

Treating your audience like leads
People on LinkedIn want to connect, not be converted. Use human language.
Would you say that to someone at a networking event? If not, don’t say it here.

Overloading the post with features
Focus on outcomes, not modules. No one cares that your course has 6 hours of content—they care that it’ll save them 6 months of wasted effort.

Want to sell without sounding spammy?
Show up like a guide, not a salesperson.
Teach, relate, invite. Do that consistently, and people will ask for the link.

Let me know if you want a few post templates—I’ve seen them work across coaching, courses, and newsletters alike.

– Jeff

[Author]

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