[FAQ]

Hey,

My channel recently crossed the threshold to unlock the native statistics panel, which is cool, but I’m not entirely sure what I’m looking at. I see the graphs for follower growth, views by hour, and the percentage of people who have notifications on, but I don’t know what to do with this information.

For example, what’s a ‘good’ number for notification engagement? If I see a spike in views at a certain hour, should I change my whole posting schedule? I feel like I have data, but I don’t know how to turn it into insights.

What specific metrics in that panel do you all focus on, and how does it actually influence your content decisions? Looking to get more data-driven with my channel.

[Jeff Bullas]

Learning to read the data is what separates guessing from growing.

Short Answer: Interpret the stats by focusing on three areas: follower trends to gauge overall health, notification settings to measure audience loyalty, and post views to optimise your content timing and formats.

Let’s connect these data points directly to decisions about your content formats.

The key is to treat each statistic as a question your audience is answering about your content. Firstly, the ‘Followers’ graph gives you the big picture of your content’s appeal. Watch this closely after you experiment with a new content format. If you see a dip after posting a long, unedited video, it might be a sign that format isn’t a good fit. Conversely, if you see a growth spike after sharing a valuable PDF guide, that’s a clear signal to invest more in that type of document-based content. Secondly, the ‘Views by Hour’ chart tells you when your audience is most receptive. Use this to schedule your most important, high-effort content. If your peak time is in the evening, that’s when you should post your major text announcement or premiere a new video. Your off-peak hours can then be used for lower-stakes, experimental formats like a quick audio message. Thirdly, the ‘Notifications Enabled’ percentage is a powerful measure of loyalty. A high number suggests your audience finds your content valuable enough to be interrupted for. If this number is low, you could test more urgent or interactive formats, like a flash-sale image or a time-sensitive text-based poll, to see if you can provide a compelling reason for them to switch notifications on.

Cheers,

Jeff

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