[FAQ]

How do I properly submit my podcast to all the major directories (Apple Podcasts, Google Podcasts, etc.)?

I’ve finally recorded my first few podcast episodes and have them uploaded to my podcast host. Now, I’m a bit confused about the next step, actually. How do I get my show to appear on the big platforms like Apple Podcasts and Spotify?

Do I have to submit it to each one by one? What information do I need to have ready for that? I’m just a bit lost on this part of the process and want to make sure I do it correctly.

Any guidance would be a big help,

[Jeff Bullas]

Submitting your podcast to the major directories is the essential step that makes your show discoverable to listeners around the world. The process is managed through your podcast’s RSS feed, which is generated by your hosting provider.

Before you begin, there are a few prerequisites. First, you must have your show set up on a podcast hosting platform. This is where your audio files are stored. Second, your host will provide you with a unique RSS feed URL. This feed contains all your show’s information. Third, you must have at least one published episode (a trailer often counts) in your feed. And fourth, ensure your podcast artwork, title, and description meet the general specifications for these directories.

The submission process itself is something you typically only have to do once for each major platform. After your show is approved, the directories will automatically check your RSS feed for any new episodes you publish.

Here is the general process for the key platforms. First, for Spotify, you would go to the “Spotify for Podcasters” website, log in, and find the option to add or claim your podcast. You will then paste in your RSS feed URL and verify ownership.

Second, for Apple Podcasts, you will need an Apple ID to log in to the “Apple Podcasts Connect” portal. From there, you will add a new show by submitting your RSS feed. Apple has a review process that can take a few days before your show is approved and listed.

Third, regarding Google, it is important to note that as of 2024-2025, Google has been phasing out its standalone Google Podcasts app and migrating its podcast services into YouTube Music. The process for getting your show onto YouTube Music is now primarily handled by submitting your RSS feed through YouTube Studio. You would go to your YouTube Studio dashboard, select “Content,” then “Podcasts,” and follow the prompts to create a new podcast by submitting your RSS feed.

For many other directories, such as Amazon Music, Pocket Casts, and others, your podcast hosting provider often has distribution tools that can automatically submit your RSS feed to them on your behalf. It is worth checking your host’s “Distribution” or “Directories” tab to see which platforms they can submit to for you, as this can save you a significant amount of time.

After you submit your feed to each directory, there is usually a short review or processing period before your podcast appears in their listings. Once it is approved, you are all set. Any new episodes you publish to your host will automatically be distributed to all the platforms where your show is listed.

Cheers,

Jeff

[Author]

Posts