[FAQ]

Hey everyone,

I’ve had my Instagram Shop running for a few months now, which is great, but I feel like I’m missing a key feature. Right now, when someone taps ‘View Shop’ on my profile, it’s just one long, messy feed of every product I’ve ever tagged. It’s not a great user experience.

I’ve seen other brand profiles that have their shop organized into neat categories on their main shop page, like ‘New Arrivals,’ ‘Holiday Gifts,’ ‘Best Sellers,’ etc. I’m pretty sure this is the “Product Collections” feature.

I’m a bit lost on how to actually set this up. Is it done through the Commerce Manager, or can I do it in the app? And beyond just setting it up, are there any strategic ways to organize these collections to actually boost sales? Any advice would be appreciated!

[Jeff Bullas]

Organising your shop is a smart move for improving sales.

Quick Answer: You must build Collections in your Commerce Manager, and you should use them strategically by curating products under a strong hero image and a clear text title.

This feature leverages your existing image and text content to turn a chaotic product feed into a guided, high-conversion browsing experience.

You are correct that this is done through Collections in your Commerce Manager, not the Instagram app itself. The real strategy here is about curation and using your content assets effectively. A raw shop feed is just a collection of disconnected product images, which puts all the work on the customer. A Collection, however, allows you to act as the store merchandiser. You get to choose a powerful hero image or even a video to represent the collection, and you write a compelling text title, like ‘New Arrivals’ or ‘Gifts Under $50’. This guides the customer journey. You should think of your collections just like you think of your content pillars; you can have one for your best sellers, one for seasonal items, and one for a specific aesthetic. This turns your shop from a simple catalogue of images into a proper, curated storefront.

Cheers,
Jeff

[Author]

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