[FAQ]

Hey,

I’ve put a lot of effort into building an email list for my podcast, and I’ve got a decent number of subscribers now (mostly from a free PDF guide I offer on my website).

Right now, the only thing I do is send out an email blast every Tuesday that basically just says “New episode is live!” with a link. It feels like a huge wasted opportunity. I want this list to be more than just an announcement channel; I want it to actually help grow the show and make my listeners feel more connected, like a real community.

What are some effective email strategies you all are using? Are there specific types of content you send that get a good response? I’m just looking for ways to use this list to its full potential.

Thanks!

[Jeff Bullas]

A crucial step for audience ownership.

Short Answer: Use your email list to provide exclusive podcast-related content formats that drive deeper engagement, transforming passive audio listeners into an active community.

You must treat your email text as a direct extension of your podcast’s audio brand, not just a simple notification.

Your email list is your single most valuable asset because you own it, so you must stop using it as a simple RSS feed. There are three podcast-centric content formats you should use in your emails to build this community. The first, and simplest, is to add an exclusive text-based insight to your episode announcements; this is a short piece of personal text that explains why you recorded the episode or shares a story that didn’t make the final audio cut. The second format is to provide exclusive media, such as a short, unedited video clip from the podcast recording or a downloadable text-based worksheet that directly relates to the episode’s topic. The third format is purely interactive, which involves using the email text to ask a specific question related to the podcast’s content and encouraging your subscribers to reply directly with their own stories. This entire strategy pivots your email from a one-way notification into a two-way, content-rich communication channel.

Cheers,
Jeff

[Author]

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