[FAQ]

Hello everyone,

I’m trying to get a better handle on X’s Advanced Search for some market research. I know it’s a powerful tool in theory, but whenever I try to use it, I either get thousands of irrelevant results or almost nothing at all.

I’m trying to find what people are saying about my competitors or about certain pain points in my industry, but I feel like I’m not using the filters correctly. What are some of your go-to strategies or filter combinations for digging up proper insights?

Any tips would be much appreciated. Cheers.

[Jeff Bullas]

A fantastic question—this is one of the most underutilised strategic tools on the platform.

Short Answer: Effective use of Advanced Search for market research means combining keyword filters with filters for engagement and media type to isolate high-performing content.

Let’s focus on how you can use it to specifically analyse the most effective content formats within your niche.

The true power of Advanced Search lies in deconstructing what already works. First, you can analyse top-performing video content by searching a keyword, then using the filters to show only posts containing videos that have a high minimum number of likes; this reveals the video styles that are resonating most with an audience. Second, you can identify engaging text-based formats by searching a topic and filtering for posts with a high reply count, which is an excellent way to find popular threads and study their narrative structure. Finally, you can discover the most shareable image formats in your industry by searching for a relevant hashtag and filtering for posts with a high number of reposts. The goal of this research is to understand the principles of successful formats, not to simply copy others, as authentic content will always perform better in the long run.

Cheers,

Jeff

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