[FAQ]

I’m trying to figure out the best way to warm up email subscribers before pitching a high-ticket offer (like a coaching program or service package). I don’t want to hit people with a sales pitch too soon and risk turning them off, but I also don’t want to just “send value forever” without any real conversion strategy.

Some questions on my mind:

• What kind of emails should I send to build trust and curiosity first?

• How do I position the offer without sounding pushy?

• How long should the warm-up sequence be before introducing the offer?

• Are there any AI tools or frameworks that help streamline this?

If anyone’s got a system that works or tips to avoid the common mistakes, I’d love to hear it.

Thanks in advance!

[Jeff Bullas]

Warming up leads for high-ticket offers is part art, part system—and when done right, it’s one of the most powerful revenue levers in your business.

Here’s how I recommend approaching it:

1. Shift from “value” to strategic value

Not all value is created equal. Don’t just send general tips—send content that:

Challenges assumptions your reader has
Highlights problems they may not know they have
Introduces your unique method or perspective
This builds trust and positions you as the expert with the solution.

2. Use a 4–5 email warm-up sequence

Here’s a proven flow:

Email 1 – The Insight Bomb
Share a surprising insight or mindset shift related to their biggest problem.
Email 2 – The Story Bridge
Tell a story (yours or a client’s) that demonstrates transformation without selling yet.
Email 3 – The Mistake/Cost of Inaction
Highlight what happens if they don’t solve the problem (gently—but clearly).
Email 4 – The Tease
Introduce the idea that you’ve developed a solution and ask if they want more info.
Email 5 – The Invitation
Now you can introduce your offer or application link, ideally framed as a “next step” for those who resonated.

3. Use AI to speed up the process

You don’t need to write all of this from scratch. AI tools like ChatGPT can:

Help you brainstorm story angles
Repurpose blog posts into nurture emails
Draft subject lines and CTAs that don’t sound robotic
You still need to fine-tune the voice, but it can cut your writing time in half.

Bonus tip: Don’t be afraid to re-send to non-openers

Especially with high-ticket offers, people often need more than one reminder. Use resend logic (with new subject lines) to maximize visibility.

If you focus on trust + relevance before the pitch, you’ll see a big jump in conversions—without ever needing to feel salesy.

Let me know if you want a plug-and-play AI prompt to build this sequence. Happy to share.

– Jeff

[Author]

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