- This topic has 1 reply, 1 voice, and was last updated 3 days, 5 hours ago by
.
-
-
Thinking like an analyst instead of just a creator is the key to sustainable growth.
Quick Answer: Ignore vanity metrics like likes and instead focus on two key numbers for your content: Saves, which tells you what your audience finds valuable, and Shares, which tells you what they find relatable.
Each metric is essentially a vote from your audience, telling you exactly what kind of image, video, and text content you should be making more of.
The most straightforward way to use your Insights is to look at your top-performing posts over the last month and filter them by specific metrics. When you look at your top posts sorted by ‘Saves’, you are looking at the content your audience found most useful; this is your feedback loop for creating valuable, educational content. If you see your top saved posts are all text-based carousels with tips, that’s a clear signal to make more of that exact format. Next, you should filter your top posts by ‘Shares’. This metric tells you what content resonated with your audience on a personal level enough for them to endorse it to their friends. This is your feedback for creating entertaining or relatable video and image content. By making it a weekly habit to analyse what content gets the most saves and shares, you are letting your audience’s own actions dictate your future content plan.
Cheers,Jeff
- BBP_LOGGED_OUT_NOTICE