[FAQ]

Hi,
I’m launching a new online course in a few weeks and I’m planning out my Instagram promotion strategy, specifically for Stories. I’ve seen other accounts use the “Remind Me” sticker and it seems like a brilliant tool for a launch, but I’ve never used it myself and want to make sure I get it right.

Is there a best practice for how to use it effectively on Instagram? For instance, how far in advance should I post the first reminder sticker? Should I use it multiple times leading up to the launch date?

Also, I’m curious if you can see who actually sets a reminder. I feel like that would be a great way to identify my warmest leads. Any tips on using this for a launch would be greatly appreciated!

[Jeff Bullas]

Using the ‘Remind Me’ sticker is a perfect, direct-response tactic for a date-specific launch.

Short Answer: You should post the sticker multiple times in the week leading up to your launch, and yes, you can see a list of everyone who taps it, creating a powerful segment of warm leads for your text-based follow-up.

This sticker’s job is to turn a fleeting view of your image or video content into a calendar appointment for your most interested followers.

The best way to utilise this feature is with a phased approach. Start posting the ‘Remind Me’ sticker in your Stories about a week out from your launch, and increase the frequency in the final 48 hours to ensure you capture the maximum number of people. Don’t just place it on a blank background; add it to compelling content that teases the value of what you’re launching.

To answer your second question, yes, you absolutely can see who has opted in. When you view your own Story, you can tap the sticker to see a list of every user who set a reminder. This list is a goldmine. On the day of your launch, you should send a direct message to every single person on that list with a direct link to the product or event. This personal, text-based follow-up dramatically increases conversion and turns a simple sticker into a powerful sales tool.

Cheers,
Jeff

[Author]

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