Treating your bio like a sales pitch is exactly the right way to think about it.
Quick Answer: You need a clear, four-part formula for your bio text: state what you do, who you do it for, the result they get, and a direct call-to-action to your link.
This small block of text is the most important on your profile because it provides the context for all your image and video content.
The most effective bios don’t just describe a business; they make a promise to a specific person. The first line should clearly state what you sell, for instance, ‘Handmade Jewelry’. The second line must define your target audience, such as ‘for the modern minimalist’. This tells the right people they are in the right place. The third line is your value proposition, which is the result the customer gets, for example, ‘Effortless style for everyday’. The final, and most critical, part of your text-based bio is a strong call-to-action that points to your link, like ‘Shop the new collection below’. This structure turns a passive description into an active conversion tool that frames the rest of your visual content.
Cheers,
Jeff
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