[FAQ]

I’ve enabled the ‘Providing Services’ feature on my profile, which creates a ‘Service Page’ that potential clients can see. I want to make sure I’m writing the descriptions and filling out the page in the most compelling way to actually attract those clients.

What are some of the best practices in 2025 for writing the copy for this page? How do you describe your services in a way that is clear, professional, and makes people want to reach out?

[Jeff Bullas]

That is a great question to ask.

Quick Answer: A compelling LinkedIn Service Page must be client-centric, focusing on the problems you solve and the results you deliver, not just a list of tasks you perform. It should be supported by client reviews and rich media to build trust.

You should think of your Service Page as a dedicated landing page built right into your profile; its main job is to convert a curious visitor into a qualified lead. Here is how to write one that actually works.

First, your service descriptions must focus on benefits, not features. Instead of saying “I write blog posts,” you should say, “I write SEO-optimised blog posts that drive organic traffic for tech companies.” Always answer the potential client’s unspoken question: “What is in it for me?”.

Second, you need to use strong, client-focused language. Use the words ‘you’ and ‘your’ frequently in your copy. Speak directly to your ideal client and the specific pain points you know they have.

Third, you must include rich media as proof of your work. You can and should add a short video testimonial, a link to a relevant case study, or high-quality images from your portfolio directly to your Service Page. This provides tangible evidence of your skills.

Fourth, and this is crucial for building trust, you should actively request and feature reviews from your past clients. LinkedIn allows your clients to leave reviews directly on your Service Page. A page with several positive, detailed reviews is far more persuasive than one without.

And fifth, you need to be specific about your offerings. Clearly list out your different service packages or areas of expertise so potential clients can easily understand exactly what you do and if it is a good fit for their needs.

In summary, a compelling Service Page speaks directly to your ideal client’s problems, focuses on the benefits and results you provide, and uses reviews and media to prove you can deliver on your promises.

Cheers,

Jeff

[Author]

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