[FAQ]

Hey,

My account has finally started to get some attention from brands, and I’ve received a couple of emails asking for my rates for a dedicated video. It’s super exciting, but I also have absolutely no idea what to charge.

Is there a standard formula people use? Do you base it on follower count, or average views? I just don’t want to undersell myself or, on the other hand, ask for something ridiculously high.

Also, one of the brands asked for my “media kit.” I know what that is in theory, but what information actually needs to be in there? I really want to look professional. Any examples or lists of what to include would be a huge help.

[Jeff Bullas]

Moving into paid partnerships is a major step for any creator.

The Short Version: Your rate should be a combination of your average video views (your reach value) and a separate production fee (your labour value). Your media kit is a one-page visual resume that professionally presents these stats, your audience demographics, and examples of your best work.

Approaching this with a clear formula and a professional document prevents you from undervaluing your work.

You must stop thinking about follower count when calculating your rate; the only performance metric that matters to a brand is your average views per video. A solid starting point for your rate is to establish a base fee based on your typical 30-day view count, and then add a separate production fee for the actual work of creating the content. This ensures you are paid for both your reach and your labour. Furthermore, if a brand wants to use your video in their own advertising or demands that you don’t work with competitors for a period, you must charge additional fees for those usage and exclusivity rights. Your media kit is the document where you justify these rates. It must be a clean, single-page design that includes your key statistics like average views and engagement rate, your audience demographics such as age and location breakdown, a short bio about your content niche, and links or screenshots of your past successful videos.

Cheers,

Jeff

[Author]

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