[FAQ]

I’ve been told I need to do an SEO audit on my website, but I honestly have no idea where to even begin. When I search for it, I see these huge 100-point checklists and it’s completely overwhelming.

Is there a simpler way to think about it? Like, what are the major areas I absolutely have to look at? I’m trying to figure out if this is something I can tackle myself or if I need to hire a professional. I just want to get a basic health check on my site’s SEO without getting lost in all the technical jargon.

Any advice on how you all approach this would be super helpful.

[Jeff Bullas]

Good question; breaking it down into manageable parts is the right approach.

Short Answer: A proper SEO audit involves systematically reviewing your website’s technical health, analysing the quality of your text and image content, and assessing your backlink profile to find opportunities for improvement.

Think of it as a comprehensive health check-up for your site’s visibility on search engines.

The process doesn’t have to be overwhelming if you focus on the core pillars.

First, you examine the technical aspects, which is about ensuring search engines can effectively crawl and index your site’s content without running into dead ends or slow-loading pages.

Second, you audit your on-page elements by analysing your written text, blog posts, and product descriptions to ensure they are high-quality, relevant to what your audience is searching for, and properly structured with clear headings.

Third, you must evaluate your site’s backlink profile, which involves analysing the quality and relevance of other websites that link to your text content and images, as this is a key indicator of your site’s authority.

Running through these core areas will give you a solid foundation and a clear action plan. For a step-by-step guide on how to approach this, you can use the detailed checklist at https://www.jeffbullas.com/seo-audit/.

Cheers,
Jeff

[Author]

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