[FAQ]

I’ve been podcasting for a few months now, and while I’m enjoying it, I’m finding it hard to stay organised. I’ve heard that a “content calendar” can help, but I’m not sure how to create one specifically for a podcast.

Does anyone have any tips or templates they could share? I’m looking for something that will help me plan my episodes, track my progress, and make sure I’m releasing content consistently.

Thanks in advance for your help!

[Jeff Bullas]

That’s an excellent question.

Quick Answer: A podcast content calendar organises your entire production and promotion schedule, not just your episode release dates. It maps out everything from the core audio recording to the creation of supplementary text, image, and video content.

Thinking of it as a complete content ecosystem is what separates a simple schedule from a strategic calendar.

At its heart, your calendar must schedule the workflow for your primary audio content, including dates for research, recording, editing, and final mastering. But to truly maximise your reach, you must also schedule the creation of text-based assets. This includes writing comprehensive show notes, preparing full transcripts to improve accessibility and SEO, and drafting all the promotional copy for your website and social media channels.

Next, you need to factor in your visual elements. A robust calendar will have deadlines for creating all necessary images, such as unique episode cover art, promotional graphics for different platforms, and any quote cards you plan to share. Don’t underestimate how much time this can take to do well. Finally, consider planning for video. This might involve creating audiograms, which are short video clips pairing a static image with an audio snippet, or even scheduling short-form videos from the recording session for use on platforms like YouTube Shorts or Instagram Reels. When you schedule all these content types together, you create a far more organised and effective promotional machine.

Cheers,

Jeff

[Author]

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