[FAQ]

My channel’s been growing steadily for the past year—I’m an affiliate, usually have about 30-40 concurrent viewers per stream, and my Discord community is super active. I feel like I’m at a point where I could start looking for some small sponsorships, but honestly, I have no idea how to go about it professionally.

I keep hearing that I need a “media kit,” but I don’t know what that actually includes. What stats should I be highlighting? Does it have to be a fancy design? Also, once I have one, where do I even send it? How do you find brands that might be a good fit, and what do you say in that first email so they take you seriously? I’m just trying to figure out the right way to take this next step.

[Jeff Bullas]

Thinking about sponsorships is a sign you’re shifting from a hobbyist to a business owner.

Short Answer: A media kit is a concise visual document of your key channel data, which you then attach to a short, personalised email that pitches a specific content integration idea to a highly relevant brand.

Let’s break down the essential text and image components of your professional pitch.

First, your media kit is a single-page document, effectively the visual resume for your channel. This image and text-based asset must contain four key elements. It needs a short biography describing your content and community values. It must also feature relevant data from your analytics, focussing on engagement metrics like average concurrent viewers and chat activity rather than just your follower count. You should also include your audience demographics if you have access to them, as this is crucial data for brands. Finally, the kit needs to list the specific content integrations you offer, such as a timed video segment, an audio mention, or a brand’s logo image on your overlay. Second, your approach is a carefully crafted text document in the form of an email. Your primary task is to find the right marketing contact at organisations that genuinely align with your audience. The email text must be brief, personalised, and clearly state why you believe a partnership would be a good fit, showing you have researched their brand. You then propose one simple content idea, attach the media kit, and end with a professional closing.

Cheers,

Jeff

[Author]

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