[FAQ]

My Telegram channel for my eco-shop has a few hundred members already, which is great. But to be honest, I have no real plan for my content. I just post when I have a new product or when I remember to. Sometimes I post a lot, sometimes I’m quiet for a week. It feels very… random.

I want to be more professional. How do you guys plan your content? Do you use content pillars or themes? What’s a good posting schedule that doesn’t overwhelm a small business owner like me? I want to keep my members engaged, not just sell to them all the time. Any advice on building a real strategy would be a big help.

[Jeff Bullas]

Moving from random posting to a deliberate strategy is the key to long-term success.

Short Answer: A successful strategy uses a mix of content formats mapped to specific goals—like community building, value provision, and promotion—and scheduled consistently.

Let’s structure this by assigning different content formats to the core pillars of your channel.

A solid strategy provides balance and prevents burnout. Start by creating three content ‘pillars’ for your eco-shop. Firstly, you need a ‘Value’ pillar, which is designed to educate or help your audience. You can use simple text and image formats for this, such as posting a weekly text-based tip on sustainable living or sharing a high-quality image of a ‘Product in Action’ that demonstrates its use without a hard sell. Secondly, create a ‘Community’ pillar to foster interaction. This is where you should leverage Telegram’s native interactive formats. Use the poll and quiz features to create engaging text-based questions, or host a short, live audio chat for a Q&A session to connect directly with your members. Thirdly, you have your ‘Promotional’ pillar, which should feature your most polished content. Use high-quality videos to announce new products or create special image carousels to showcase a new collection. By organising your strategy this way and assigning specific formats to clear goals, you create a varied and sustainable content plan that keeps your audience engaged because they aren’t just being sold to all the time.

Cheers,

Jeff

[Author]

Posts