[FAQ]

Hey everyone. I’ve been posting pretty consistently for the last year and have seen some good growth, but honestly, I’m exhausted. I’m feeling totally burnt out. Coming up with new, creative ideas every single day is becoming a real chore, and the quality of my content is starting to suffer for it.

I’m terrified of taking a break because I’ve heard the algorithm will punish you and you’ll lose all your momentum. For those of you who have been doing this for a while, how do you manage this? Is it possible to take a few days off? What are your strategies for staying consistent without going crazy? Any advice on batching content or long-term planning would be amazing.

[Jeff Bullas]

Burnout is a strategic problem, not a personal failing.

The Strategy: You must shift from a daily grind to a structured system. The solution is to batch-produce your content based on a few core themes and prioritise quality over quantity.

Treating your TikTok like a job, with scheduled ‘on’ and ‘off’ time, is the only way to make it sustainable.

First, you need to discard the outdated myth that you must post multiple times every day. The algorithm now strongly favours high-quality, valuable content over sheer volume, so posting one excellent video is far better than posting three mediocre ones. The key to achieving this without burning out is to implement a batching system. You should dedicate separate blocks of time to specific tasks; for instance, you might spend one day filming eight videos and another day editing them, which creates your content buffer for the week. To streamline idea generation, you should operate from three to five core content pillars, which are the main topics you talk about. This way, you’re never starting from a blank slate. Finally, you can maintain consistency by mixing high-effort videos with simpler, low-effort formats, such as using the video reply feature on a good comment, which is an easy way to create valuable content without draining your creative energy.

Cheers,

Jeff

[Author]

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